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Apple will launch the iPad in the UK at the end of April, a month after its US launch.

Both the Wi-Fi and 3G models will be available for pre-order from Apple’s online store or reserved for Apple Store pick-up from next month.

Starting at $499 (£332), the iPad will let users browse the web, read and send email, share photos, watch videos, listen to music, play games and read e-books, among other features.

The iPad is 0.5in. thick and weighs 680g. It’s designed to be thinner and lighter than any laptop or netbook and delivers battery life of up to ten hours.

It will include 12 apps designed especially for the iPad and will run almost all of the more than 150,000 apps on the App Store, including those already purchased for iPhones or iPod Touch devices.

Apple says developers are already creating apps for the iPad that take advantage of its multi-touch interface, large screen and high-quality graphics.

The iBooks app includes Apple’s new iBookstore, which will feature books on the New York Times Best Seller list from both major and independent publishers, including Hachette Book Group, HarperCollins Publishers, Macmillan Publishers, Penguin Group and Simon & Schuster. In the US, publisher Condé Nast has announced it’s planning iPad versions of titles including GQ, Vanity Fair and Wired.

Steve Jobs, Apple CEO, said, “The iPad is something completely new. We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before.”

This story first appeared on marketingweek.co.uk


Published 5 March, 2010 by NMA Staff

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