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Google profits increased by 54% to $6.52bn (£4.02bn) in 2009, as the search giant began to see its non-search properties, such as YouTube, deliver.

The figures were boosted by strong Q4 results, which included revenues growing to $6.67bn (£4.12bn), a 17% year-on-year increase.

According to its results, Google-owned sites such as YouTube grew by 16% year on year in Q4 and generated $4.42bn (£2.73bn) of revenue, accounting for 66% of total revenues.

Through 2009, revenues generated for Google’s partner sites through AdSense grew by 21% over the year, accounting for 31% of total revenues or $1.69bn (£1.04bn).

Some 53% of Google revenue is generated outside the US, with the UK accounting for $772m (£476.3m) or 12% of all Google revenue.

Other Q4 highlights included the number of paid clicks increasing 13% year on year and 9% quarterly, while average cost per click was up 5% year on year and 2% quarterly.

CEO Eric Schmidt said, “Google had a strong fourth quarter, with 17% year-on-year revenue growth. Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year.

“As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web,” he added.

In a conference call, Google president for global sales operations and business development Nikesh Arora singled out its long-form deals with Channel 4 and Five as examples of how the company is boosting its UK revenues.

This week YouTube secured its first live sports global broadcast deal, for the forthcoming Indian Premier League cricket championships, while it also entered the movie rental market for independent films showing at this year’s Sundance Film Festival.


Published 22 January, 2010 by NMA Staff

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