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Betting site Betfair and music video service Muzu have each developed apps to access digital content via internet-connected TVs.
Betfair has developed a widget that allows gamblers to place bets on sport events directly from their TVs. It will be available on all TVs which support the Yahoo TV Widget Engine app platform.
Simon Miller, CEO of Betfair TV, said it was vital to be at the forefront of shifting consumer habits. “TVs are the centre of home entertainment and live sport on TV drives our business. Our investment in this exciting new platform ensures that Betfair is an integral part of the future of internet-connected TV,” he said.
Muzu has developed an app for Samsung 2010 internet-TVs. It allows music fans to view high-quality on-demand videos from the major and top independent record labels.
The ad-funded service will feature display inventory running around the videos, with revenues gained split with the labels.
In January 2009 Samsung agreed a deal to include the Yahoo Widget Engine into its flat-screen TV range.