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Smartphone shipments are estimated to have exceeded 157m in Q3 this year with Samsung’s market share more than doubling Apple’s, according to Juniper Research.

The Korean manufacturer, which is the leading Android device manufacturer by market share, shipped 56.3m devices in the third quarter compared to Apple’s 26.9m, with its flagship Galaxy SIII, (pictured above), playing a key role in its success with 18m units shipped during the period.

Juniper Research made these claims in a release publicising its whitepaper The Smartphone Opportunity where it also noted the emergence of Chinese device manufacturer ZTE which shipped nearly 20m devices in the first three quarters of the year.

ZTE, which is aggressively pursuing the 16-35 youth market, (see gallery above), eventually outstripped sales of Nokia and RIM devices in the third quarter, according to Juniper, as consumers awaited the launch of Nokia’s Windows 8 devices, launching in Q4, and Blackberry’s popularity continued to dwindle.

“Nokia’s Windows devices have yet to make a significant impact, with the Finnish company shipping just 6.3m smart devices in the third quarter – a 63% fall compared to Q3 2011,” read the report. “RIM’s recent results – which run to a different financial schedule – nevertheless hint at continuing problems for the Canadian firm with just 7.7m quarterly smartphone shipments.”

The iPhone 5 expected to challenge the dominance of Samsung’s Android-powered Galaxy SIII from Q4, 2012, onwards

Last week Apple released financial results for the three months to September 29, where it disclosed it sold 26.9m iPhones and 14m iPads during the quarter helping generate revenues of $36bn.

Although Juniper expects Apple to increase pressure on market leader Samsung as its iPhone5, (pictured left), is rolled out from this quarter.

Apple’s results were followed by Samsung announcing that the success of its Galaxy SIII, along with increased demand for its mid-market smartphones, helped spur revenue 26% year-on-year to $47.5bn during the last quarter. It also noted that its mobile communications business generated $23.9bn alone during the period.

This compares with Windows Phone manufacturer Nokia which earlier this month published its third quarter results which saw its smart device shipment volumes drop 38% quarter-on-quarter to 6.3m for the period.

Nokia further reported that shipment volumes of its Windows Lumia range fell quarter-on-quarter to 2.9m in what company CEO Stephen Elop termed a “difficult quarter” which ultimately resulted in a loss of $1.27bn.

However, the release did point towards the pending launch of its Lumia 820 and 920 ranges, (pictured right), which will be the flagship smartphone devices for the Windows 8 operating system (OS) from Microsoft (nma.co.uk 6 Sep 2012).

The Windows 8 OS, formally unveiled last week, is the software giant’s key play to transition to what many market observers have termed the ‘post-PC era’ when touchscreen devices, such as Samsung’s Android-powered Galaxy SIII and Apple’s iPad, are set to become the default devices for people to interact with digital media.

Despite its dominance in the desktop OS market, Microsoft has yet to make a significant impact in the mobile devices space despite the backing of multiple device manufacturers, including the likes of HTC, LG and Samsung, with its alliance with Nokia seen as key to its success in this market.

Speaking last week at the IAB Engage conference, Dave Coplin, Microsoft’s chief envisioning officer described how the company was about to launch one of the biggest marketing campaigns in history to mark the launch of Windows 8, (see below video).

Microsoft is set to host a global press event about this evening for its Windows 8 range later today, new media age will be reporting from the event.


Ad from Windows 8 TV campaign


Published 29 October, 2012 by NMA Staff

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