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YouTube has signed a further 60 partners to its 100-channel initiative as the latest step in its original content drive.

The BBC’s commerical arm, BBC Worldwide, along with TV production powerhouses Fremantlemedia, Endemol and All3Media are among those to establish channels in the UK and globally.

Content will cover categories including food, health, parenting, sports, music, comedy and news.

YouTube kicked off its 100-channel partner initiative last October, partnering with a range of media companies from TV, film, music, news and sport to create exclusive content channels (nma.co.uk 31 October 2011). The move marks the Google-owned site’s overarching strategy to bring more premium content to its platform.

BBC Worldwide will launch two channels dedicated to nature and topical science. The nature channel will showcase films created by commercially funded BBC Earth Productions, while the science channel, produced by 360 Productions, will be fronted by Top Gear presenter James May and will launch early next year.

Meanwhile it will also roll out a series of long-from shows on Youtube for the first time in the UK and Canada. This will include archive episodes of Eastenders, comedy The Likely Lads, and dramas such as The Onedin Line.

BBC Worldwide will rebrand its existing YouTube channels, and will also launch new clips of popular series Top Gear, series 18 for the first time.

TV produciton house FremantleMedia will roll out a further two channels to YouTube, which will house content dedicated to urban life and crime.

Last month BBC Worldwide chief digital officer Daniel Heaf told new media age the broadcaster will continue to test new digital channels, having previously experiemented with a micropayment-based video-on-demand on Facebook for Doctor Who and Top Gear (nma.co.uk 19 September 2012).

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Published 8 October, 2012 by NMA Staff

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