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AKQA London has scooped a Cyber Grand Prix for its Eco:Drive campaign for Fiat at the 2009 Cannes Lion International Advertising Festival, reports Danielle Long from Cannes.
The digital agency joined two other Grand Prix winners: Australia’s CumminsNitro for the Best Job in The World campaign, and US agency 42 Entertainment’s Why So Serious? alternate reality game for the Warner Bros movie The Dark Knight.
AKQA was joined by six other UK winners, who were honored at the annual awards ceremony in Cannes on Thursday night, with the UK winning a total of 11 awards.
The Viral Factory won a gold Lion for its Diesel XXX SFW campaign and a silver for the Samsung Mobile Unboxing campaign.
BBH London’s powerful work for Barnardo’s picked up both a gold and a bronze Lion, adding to the agency’s recent D&AD award for the campaign.
Agency Republic also took home two Lions: a silver for Killzone 2 for Sony Computer Entertainment UK and a bronze for Mercedes Benz’s The Truth about Smart.
Sony Computer Entertainment UK’s AC/DC Rocks The Office campaign also scooped a silver Lion, while Fallon London and Digital Outlook picked up bronze Lions for BBC Blast and Chorion respectively.
Goodby Silverstein & Partners was awarded Cyber Agency of the Year after securing six Lions including a gold for its Hotel 626 site for Doritos.
The San Francisco-based agency beat runners up Crispin Porter & Bogusky, which picked up three Lions for work such as the Burger King Whooper Sacrifice, and Belguim’s Boondoggle, which claimed two gold Lions for its innovative Banner Concerts for Axion.
Lars Bastholm, Cyber Lions jury president and chief digital creative officer at Ogilvy & Mather North America, said the three Grand Prix’s reflected “the breadth and depth” of the category.