Virgin Atlantic has launched its global travel community site vtravelled as part of the airline’s 25th birthday celebrations.

First revealed by new media age in January, the social site aims to tap into the “inspirational” travel market and allows users to organise and share their travel plans with friends and family.

The site, developed and built by Vexed and designed by Attic, features 800 destinations and has a strong focus on images and maps of destinations, such as Australia, Canada and New Zealand.

Trip Pods allow travellers to put together their travel plans, such as notes and pictures, in one place. Friends can be invited to join the area, share photos, notes and chat.

The site soft launched in February to Virgin Atlantic’s Flying Club members, cabin crew and Richard Branson’s VIP contacts.

Vtravelled’s creative director, Lysette Gauna, said, “We like to make it our mission, wherever possible, to make travel more fun and inspiring. It was a great advantage working with Vexed Digital who are very experienced in developing social platforms. Together, I believe we have developed some ‘must have’ tools for travellers and as the community grows they will help us shape and refine the offering.”

Last year rival airline British Airways launched Metrotwin, a social network twinning the best of London and New York.




Published 23 June, 2009 by NMA Staff

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