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Online poker gaming site PKR has relaunched with a range of social networking and community content.

The site features an upgraded MyPKR section, which includes player profiles with tournament rankings, a friends management system, personalised newsfeeds and player-to-player messaging.

It also boasts a community area, which provides information on events, profiles of PKR personalities and an improved discussion forum.

Users can access a branded online TV station, a digital version of the brand’s customer magazine and free strategic poker advice.

Simon Prodger, marketing director at PKR, said providing a meaningful brand community is a key differentiator in the competitive market of online gaming.

“We’re confident that increasing customer engagement levels will have a hugely beneficial effect on customer retention,” he said.

The relaunch was developed with digital agency Zone and informed by neurological research on its users’ emotional relationship with the brand.


Published 19 June, 2009 by NMA Staff

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