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Online poker gaming site PKR has relaunched with a range of social networking and community content.
The site features an upgraded MyPKR section, which includes player profiles with tournament rankings, a friends management system, personalised newsfeeds and player-to-player messaging.
It also boasts a community area, which provides information on events, profiles of PKR personalities and an improved discussion forum.
Users can access a branded online TV station, a digital version of the brand’s customer magazine and free strategic poker advice.
Simon Prodger, marketing director at PKR, said providing a meaningful brand community is a key differentiator in the competitive market of online gaming.
“We’re confident that increasing customer engagement levels will have a hugely beneficial effect on customer retention,” he said.
The relaunch was developed with digital agency Zone and informed by neurological research on its users’ emotional relationship with the brand.