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Sony has revealed its e-book, the Sony Reader, is likely to soon include third-party advertising opportunities as more content becomes available to its users.

The device, which has sold over 300,000 units globally since its launch in autumn 2006, does not carry third party advertising.

Steve Haber, president of Sony Electronics’ digital reading business division, said he fully expects this to change as more publishers come on board.

Speaking to new media age, Haber said, “Advertising is not part of the business model at the moment but I would imagine that when it comes to periodicals, newspapers and magazines, those businesses are built around the advertising model so I would imagine it going in that direction.”

Haber acknowledged the decline in ad revenues that’s currently affecting traditional media, saying that products like Sony’s were an avenue yet to be fully explored by publishers.

“There are so many avenues for the [e-reader] industry to grow, including advertising; this is truly the beginning,” he said.

Today it was announced that Sony Electronics is to sponsor this month’s Guardian Hay literary festival, with Sony keen to use the event to promote the device.

“Seeing and using is believing. We thought it would be a perfect opportunity to introduce the experience to attendees,” said Haber.

Last week Amazon unveiled a new version of its e-reader, the Kindle.

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Published 13 May, 2009 by NMA Staff

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