The Guardian is considering charging users to access specialist areas of its site to counter falling ad revenues, according to Guardian Media Group CEO Carolyn McCall.

Speaking at the World Magazine Congress today, McCall was reported by The Guardian to have said the newspaper could charge for sections including Media Guardian to ensure quality is maintained.

“There will be some parts of our website - Media Guardian, specialist areas - where we should think about how we should charge for content,” she said.

“More people are looking seriously at how they can make money charging for content that costs a lot of money to make,” she added. “I don’t think we will be doing much content online in B2B unless we get money for it.”

It comes as publishers are considering payment models for their online properties in the wake of falling ad revenues during the recession.

The Independent News & Media, News International’s Times Online and Bauer are reportedly considering moving to a paid-for model.

In April, News Corp chairman Rupert Murdoch, warned that newspapers must find a way to charge for content (nma.co.uk 3 April).

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Published 5 May, 2009 by NMA Staff

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