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The O2-parent company has appointed Sybase to help its newly formed digital unit roll out mobile wallet services, ahead of the Mobile World Congress in its native Spain.
The deal will let Telefónica Digital offer financial services, such as peer-to-peer payments and containing store card details via mobile phones, across the globe.
Mobile software and enterprise delivery company Sybase will help the operator group, which claims over 274m subscribers, interface with banks and merchants to help roll out the services from the first half of 2012.
Joaquín Mata, Telefónica Digital’s head of financial services, said the deal was an important milestone for the unit, which also harbours ambitions of offering multimedia services, such as mobile advertising.
No further details of the planned launch were available when new media age made further enquiries, although Telefónica Digital does plan a series of press conferences at Mobile World Congress.
Telefónica Digital, which is headed by Mathew Key, was formed following a group-wide restructure and saw high-profile names including Shaun Gregory, ex-O2 Media MD, and Dan Applequist join the outfit (nma.co.uk 2 December 2011).
The newly formed unit has also participated with retailers including Tesco and WH Smith in trials of the planned O2 Wallet service in the UK.
A Telefónica Digital spokesman has pointed out that the Sybase partnership does not effect O2 Wallet’s planned roll out, which is still in beta mode following a scheduled launch last year (nma.co.uk 11 January 2012). The launch was delayed after concerns of the quality of service.
Below, O2 executives explain the planned O2 Wallet to new media age sister title Marketing Week.
O2 Wallet explained