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North west-based MymCart is the second start-up tech firm to come under the spotlight of new media age’s Radar.

With m-commerce tipped to be one of the key themes of the mobile industry in 2012, MymCart seeks to take it to the masses, specifically by targeting the SME segment.

Simply put, the company offers software that helps companies optimise their websites and process purchase transactions for mobile web visitors with initial set-up costs as low as £30.

Ongoing maintenance charges are levied at £35 per month, making the service accessible by companies with even the most modest of finances.

MymCart is also available to be white labelled by digital marketing agencies on behalf of their clients. The company, which has been developing its software for over a year before coming to market, is not permitted to openly discuss clients at present but “is currently in advanced negotiations” with a number of potentials, according to MD Mark Kuhillow.

“The success of Groupon and the like has brought mobile to the SME segment,” said Kuhillow. “MymCart is making mobile commerce accessible to any online business that can’t necessarily afford to pay thousands of pounds but wants to open up a new revenue stream.”

Fresh from a £475,000 finance round, imbursed by Finance for Business North East Technology Fund, MymCart also boasts backing from a string of high-profile personalities from the digital marketing industry.

Philip Hunt, MymCart chairman, is ex-CEO of digital agency Wheel, which was sold to what is now LBi (nma.co.uk 13 January 2005).

Ross Sleight, MymCart advisory board member, is also chief strategy officer at mobile marketing agency Somo and helped found Virgin Games. He has previously been a judge on the new media age Effectiveness Awards panel (nma.co.uk 19 May 2011).  

Carl Uminski, MymCart shareholder, is also chief operating officer of Somo and was previously chief technology officer of Overture prior to its $1.6bn sale to Yahoo in 2003. Peter Robinson, MymCart advisory board member, helped launch marksandspencer.com in 1999 and also oversaw the online store until 2007.


Published 13 February, 2012 by NMA Staff

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