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Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.
The pages, announced in December, allow brands to customise the messages that greet consumers on their Twitter home page, including a customisable banner and the option to display one tweet prominently at the top of their feed (nma.co.uk 9 December 2011).
Bruce Daisley, UK sales director at Twitter, told new media age, “Brands want to be able to customise what they are doing on Twitter and personalise their profile. When we first announced the new profile pages in December we had huge interest from UK brands.
“One of the key features is the opportunity to show off a tweet,” he added. “It means that when people come to the page, brands have the opportunity to make sure their brand message is on top.”