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Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures.

Amid the restructure are the departures of James Tipple, formerly VP of marketing, EMEA, and Andrew Cocker, marketing director, EMEA.

A statement detailing the departures said that both have decided to “explore opportunities outside of Yahoo”, and also confirmed that Robert Bridge has been promoted to the role of senior director and head of marketing for the region.

The ailing web giant has said it would focus on marketing activity to ensure both consumers and advertisers are aware of its efforts to bridge the gap between digital content and advertising.

“I am particularly anticipating the launch of Livestand – an app that weaves together content from leading third-party publishers – and Yahoo’s global media network to create deeply personalised digital experiences tailored for your interests,” said Bridge.

“The Olympics, Euro 2012, our continued partnership with the Barclays Premier League and the League Managers association will be key topics on our agenda,” he added.  

The reshuffle comes within a month of Yahoo appointing ex-PayPal boss Scott Thompson as its CEO to restore the “momentum” needed for the business to return to growth (nma.co.uk 4 January 2012).

The moves also follow an earlier restructure within Yahoo’s European team that resulted in single-digit job losses and the unveiling of its Yahoo Studio (nma.co.uk 1 August 2011).    


Published 31 January, 2012 by NMA Staff

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