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Online music streaming service RaRa has secured a deal with music rights organisation PRS for Music to enable writers to earn money from streams on the service.
RaRa is a subscription-based service that aims to draw a mainstream user base with the lure of an aggressive price point – 99p for the first three months, before increasing to the industry standard of £4.99 for desktop and £9.99 for mobile access (nma.co.uk 13 December 2011).
The pan-European deal will give RaRa the ability to operate within multiple countries, paying out royalties to PRS For Music’s 85,000 songwriters, composers and publishers.
Robert Ashcroft, PRS CEO, said, “PRS for Music has led the way in licensing innovative new digital music services, providing new income streams for creators and further choice for the UK’s growing online music audience. As our music consumption habits change, it is vital that new services such as RaRa are effectively licensed.”
The deal has been brokered by Omnifone, which is the platform provider that powers the RaRa streaming service.
Jez Bell, director of licensing for Omnifone, said, “Working closely with rights holders to license a great range of content for the next-generation music services powered by Omnifone is our priority, and alongside PRS for Music, we’re striving to redress the damage done to the music industry by online piracy.”