Google has launched an in-app billing service for Android developers to enhance monetisation opportunities for the platform.

The service lets brands charge app users for digital content, such as new levels of a game or extra access to news articles, with Android Market handling the financial transactions.

Android developers can integrate the in-app billing solution into their existing apps and will be charged 30% of the purchase price by Android Market for processing the transaction.

The service is now open to developers with an Android Market publisher account or a Google Checkout Merchant account.

The announcement was made via a post on the official Android developer blog, which also revealed that Disney Mobile’s TapTap Revenge and Glu Mobile’s World Series of Poker 3 apps have already integrated the billing service.

Previously, Android app developers were limited to using a one-off purchasing or ad-funded model, compared to Apple’s platform which has offered in-app billing for some time.

A&N Media’s third-party specialist publishing unit A&N Mobile & TV recently revealed plans to trial in-app purchases with the relaunch of its Bamboozle game (nma 24 March 2011).

Ian Macleod, A&N Mobile & TV’s head of marketing, told new media age, “With our unit we are hoping to apply the right revenue model to the right piece of content,” adding that it was considering introducing in-app purchases with other apps.

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Published 30 March, 2011 by NMA Staff

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