The BBC is to broadcast a 24-hour live show on the web this weekend in the run-up to this year’s Red Nose Day.
The show, called 24-hour Panel People, is hosted by David Walliams and will feature celebrities, including Charlie Brooker, Jack Dee, Stephen Fry and David Tennant, taking part in a variety of panel games.
The games will be taken from shows including The Generation Game, Have I Got News for You and Never Mind the Buzzcocks.
Viewers can watch the show on the BBC’s Red Nose Day page from midday on Saturday.
Selected highlights will later be broadcast on BBC Three in five half-hour segments, while a longer show will be on BBC One on Saturday.
Last month, Walkers Crisps launched an integrated campaign to raise £1m for Comic Relief. Clash of the Comics features four comedians – Jimmy Carr, Stephen Fry, Al Murray and Frank Skinner – who each represent a new crisp flavour, which they must help sell to raise money for Red Nose Day.
TV ads will drive people to a campaign website where they can play games featuring the comics battling each other.
Last month the BBC launched an online spin-off based on its school-based drama Waterloo Road (nma.co.uk 24 February 2011).
Six episodes of the series, called Waterloo Reunited, have been produced and will be shown on the programme’s blog.