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Digital innovation account director, Arena Media
Over the past year or so, I’ve noticed a growing influx in “The Future of…” videos. They all present the same Minority Report-esque utopian vision of the future where technology benefits us in innumerable ways. Almost invariably, these videos will feature a touch screen of some sort – it’s like that’s the point where our prescience stops. Emotouchscreenfuture brings them all together for you to gawk at.
The web is increasingly becoming about real-time, one-to-one experiences where everything we consume has been personalised and filtered to what some algorithm believes are our needs, wants and desires. Amazon’s recommendations are the best example of this. The unsuggester does the complete opposite. It recommends books it knows you won’t like by applying the same logic. If you ask for Immanuel Kant, you will be recommended Sophie Kinsella or something equally random, injecting a bit of much need serendipity back into our lives.
I have never seen interactive video this well executed. There is a lovely insight at the heart of this that said, men don’t connect to fashion through catwalks and glossy magazines like their female counterparts, but do so through culture and community. So, BBH built this amazing experience that did exactly that and allowed users to manipulate video and play with the products. Who says the days of the expensive campaign site are dead?
There was a point in my life when I genuinely believed that the entire internet was just compuserve.com. It did a fantastic job of holding me and my 14.4kbps US Robotics modem in its gated commune of boredom. Then I discovered search. I include it because it has served as the benchmark upon which everything that I subsequently saw excelled.
Brainpickings is a veritable banquet of art, culture, science and general interestingness. All the stuff I wish I had the time or inclination to find seems to surface here. Thanks to it, I seem way more interesting on Twitter than I actually am in real life.