Sky is preparing to roll out Sky Sports to its internet TV service Now TV as it continues its strategy to net the 13m UK homes without a pay TV subscription.
The satellite broadcaster, which launched Now TV earlier this year, will launch its premium sports content, including the Barclays Premier League, and UEFA Champions League, on the service for the first time in the coming months.
The launch of Sky Sports will be followed by additional entertainment content and channels on the service including Sky 1, Sky Atlantic, Sky Arts, Living along with comedy, drama and US shows. Until now the service has offered Sky’s movie catalogue, including archive and new release movies.
Meanwhile Sky has also extended Now TV to streaming service Roku, letting owners of Roku boxes stream the content to their TV screens via their intrenet connection.
The satellite broadcaster is offering a mix of subscription and pay-per-view (PPV) content for the service (nma.co.uk 2 Februrary 2012).
The movie options of both subscription and PPV content are separate, with those who buy a monthly Movie Pass given exclusive access to the archive movies provided there as well as the new releases.
People can pay a £15 monthly subscription for a Sky Movie Pass, which will give them access to 600 on-demand, new-release movies, including recent blockbusters and classics from major Hollywood studios Disney, Fox, Paramount, Sony, Warner Bros, and Universal.
Meanwhile new customers will be offered a three-month introductory rate of £8.99 for the movie pass
Roku is a streaming player device designed to bring content to connected TVs via an internet connection.
It latches on to a TV and wireless internet network to stream channels that an individual has signed up for, including movie video-on-demand services Netflix and Crackle, and BBC iPlayer.
Sky Now TV is available on a range of devices including smartphones and tablets, connected TVs and XBox 360.