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Media group Future has established an online consumer research panel in order to gain better audience insight to help with the development of products and content going forward.
The Future Illuminate Panel will focus on the publisher’s technology, games, film, music, cycling and photography groups and represents a “major investment” for the business.
As part of the programme, Future aims to recruit more than 10,000 UK consumers to build the online community, through which it will look open up communication to ensure business decisions reflect consumer insight and opinion.
Simon Wainwight, Future market research director, said, “The Future Illuminate Panel will allow us to have a meaningful and continuous dialogue with our audiences. This panel demonstrates the passion we have for insight and the role it plays in both understanding our own brands and the needs of our consumers.
“We see Illuminate evolving to help us get a deeper understanding of our audiences more than ever before and, as a result, we’ll be able to provide our commercial partners with best-in-class insight which they can use in their own communications.”