Key people moves in the industry.

The Weather Company (TWC), which owns The Weather Channel, has named Patrick Vogt as president of its international division. Vogt joined the company earlier this summer when TWC acquired Weather Central, of which Vogt was CEO. Vogt and his division will be responsible for all international business including TWC’s digital and professional products and services. All sales, marketing, and operational functions within the international regions will report to him. Vogt will be based in TWC’s UK office in London and report to TWC chairman and CEO David Kenny.

Digital ad technology company Rubicon Project has promoted Luke Fenney to the newly-created role of head of RTB demand to improve communication between trading desks and publishers. He will report into VP and commercial director EMEA, Oli Whitten. Fenney has been at Rubicon Project for the past three years in the role of yield manager. The new role has been created as automated trading is expected to represent 75% of revenue within Rubicon’s REVV platform by 2013. As a result of Fenney’s move, the company has appointed two additional yield managers: Jon Prideaux moves over from his role as ad operations specialist after a year at the company, while Flora Evans joins the company’s graduate recruitment scheme.

Rightster has appointed John Dillon VP of marketing to oversee its marketing functions and stakeholder communications as the company looks to expand in the UK and globally. He joins from Alcatel Lucent, where he led a global team responsible for marketing the company’s software and services portfolio. 

Videoplaza has named ex-Brightcove executive Rags Gupta as chief commercial officer to drive growth and global expansion. Meanwhile, Maria Flores Portillo, a former Google executive, has taken up the role of VP of new business, and Jonas Flodh, formerly of Tradedoubler, has been appointed VP product. In addition, the founder of Adjug and former managing director of, Michael Stephanblome, has joined the board of directors.

Digital agency Alienation Digital has expanded its team with the appointment of Darren Huskie as web developer and Daisy Swain as web designer. Huskie joins from Lewis Creative Consultants, where he was responsible for all front-end development. Darren worked for clients including Hunter Boot, ScottishPower, Santander and Edinburgh Corn Exchange. Swain previously worked for Paramount Design and Print as a graphic designer.

7 Heaven Media, the sales house with a network of screens in private jet terminals, has made a number of new hires. Lisa Rokny joins as international marketing director. She joins from ad agency HDMG where she was marketing director, prior to which she was at CBS Outdoor Digital for five years. Tom Perrett joins as international account director from Kinetic Worldwide where he worked on out of home campaigns with brands including Apple, Bacardi and Warner Brothers. While Samantha Lhoas will become international account director. She joins from LinkedIn where she held a similar role, prior to which she was at Financial Times.

FreemantleMedia Enterprises, the commercial and brand extension arm of FremantleMedia, has appointed Jayne Stephens as head of brand partnerships UK. She will be responsible for generating and maximising revenues from brand and broadcast sponsors and will work closely with advertising, marketing and digital agencies, and directly with brands, to deliver commercial, cross-platform opportunities for properties including The X Factor, Britain’s Got Talent, Take Me Out and Celebrity Juice. 

Leeds-based search marketing agency Blueclaw has added Mike McDougall, Sean Walsh and Joel Turner to its 32-strong team as head of search, head of social and head of PR respectively. Walsh joins Blueclaw from Freestyle Interactive and is the founder and lead blogger at - an international blog that looks at the use of social media in the game. McDougall arrives from Canada after five years working in the North American marketplace and Turner joins from PR agency Tinderbox Media.

Haygarth has appointed four senior team members to its board of directors to support the company’s growth plans. Head of digital and direct Benoit Cacheux, group creative director Steve Rogers, head of promotion & trade Steven Gray and head of planning Anthony Donaldson all join the board. The consolidated board will now consist of 12 players including non-executive directors Jon Fricker and Alan McWalter.

Jeff Coghlan, founder of Matmi, has joined the board of development agency Creative England. He developed online game Monster Poolside Sumo which he created to promote the company’s first website. Finance director services specialist Erica Ingham has also joined the board.


Published 26 November, 2012 by NMA Staff

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