BBC Worldwide Labs partner Flooved is due to soft launch its platform in the coming weeks.

The digital start-up, one of BBC Worldwide’s selected Labs partners, has created an online subscription platform designed for students. It curates a selection of content including university textbooks, video media, and trade non-fiction that can be accessed via multiple web-enabled devices.

The aim for the platform is to help universities and their professors keep pace with rapidly changing consumer habits of students using digital devices, according to co-founder Hamish Brocklebank.

“It’s crucial universities are on board so they can maintain the dialogue and interaction with their students on a level playing field. Professors themselves are trying to get universities to move forwards faster because their students are,” he said.

Flooved operates on a freemium model, with 90% of the content free to access. Those wishing to access the premium text books via the platform must pay a £7.50 monthly subscription. Initially the first iteration of the beta launch will focus on science-geared content, with other subjects to follow over time.

This includes a range of multimedia content including text books, and premium long and short-form video content from the likes of the BBC, and videos of professors’ lectures. It also features interactive services including intelligent search tool Wolfram Alpha.

There are plans afoot to develop more social features for later iterations of the product, according to fellow co-founder Nicolas Phillipe. “The idea is each text book and page can be annotated and that annotation can then be shared across the whole platform. There will be private settings too as professors may only want to share it with their own students for example, but the annotations can be shared across every university in the country,” he said.

Flooved will also look to collaborate more closely with universities. “We have a whole corpus of text books and videos, but the universities themselves have large quantities of lecture notes that are often kept in silos within the universities and not shared. They can now put those on our platform and integrate it with video and our other multimedia content so when students access the platform they can see all the information in one place,” said Brocklebank.

BBC Worldwide is currently in talks with the start-up over how they can work more closely together.


Published 23 November, 2012 by NMA Staff

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