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Mail Online is set to expand its team of video editors in the UK and US over the next three years, and will be making “significant investment” in technology, as outlined in Daily Mail and General Trust’s (DGMT) preliminary trading statement.

The group, which owns Associated Newspapers, parent company of Mail Online and Metro, reported a 3% increase in operating profit to £78m, despite seeing a drop in overall revenue.

Mail Online, which achieved its goal of overtaking the New York Times as the most-read online news title at the beginning of 2012, recorded a 74% increase in revenue to £28m.

Metro, which invested heavily in digital platforms over the past year, delivered record profits of £20m, thanks in part to its Olympics coverage in the summer.

Last week Metro launched an Android app to sit alongside its iPhone and iPad editions and is due to relaunch its website with a swipeable format on 5 December.

Mail Online and Metro both performed strongly in terms of advertising, which rose 72% to £31m. This helped to offset lower revenues at both Daily Mail and Mail on Sunday print titles, but overall ad revenues were down 2% to £332m.

Retail and travel, the two largest ad categories, saw a 7% and 16% decline respectively, while other categories increased by 4%.

Speaking at ad:tech earlier this year, Mail Online publisher Martin Clarke predicted that well over 50% of traffic would come from mobile devices in five years time (nma.co.uk 19 September 2012).

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Published 22 November, 2012 by NMA Staff

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