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Chris Koopmans,VP and general manager, service provider platforms, Citrix
Whether at home or on the move, accessing mobile data wherever, whenever has become a part of our daily routine. As a result, it has become critical for mobile network operators to intelligently manage the rising demand for mobile data.
Recent data from our live customer deployments reveals trends on how and when subscribers are accessing data and how operators need to manage this in order to maintain optimal service quality.
Mobile networks experience a steady demand for data throughout the day with specific times relating to specific content. Demand for video remains steady throughout the day with peak hours of 1pm, 10pm and 11pm.
The reason demand rises in the evening is because mobile devices become a secondary multimedia screen.
Similarly, the phenomenon behind the saying ‘there’s an app for that’ has caused data consumption to increase as well. Media player applications and video content drives a significant volume of traffic over networks.
Media player apps dominate data consumption across tablets and smartphones on Android and iOS, for example mobile data volume generated by the Apple iPad is dominated by media player apps at 78%.
Mobile video also makes up the majority of total data traffic on networks worldwide. Regional differences in demand can be attributed to several factors including fixed broadband availability, content availability, mobile network infrastructure and distribution of mobile device types. Different regions have a different mix of these factors which all influence demand.
The advent of 4G with the promise of faster networks being the “holy grail of connectivity” paves the way for increased data consumption, which will almost certainly be in the form of video content.
Ofcom last week revealed that total data volumes over mobile broadband have more than doubled over the past year and with 4G networks this is set to rise further.
Furthermore, Ofcom uncovered that consumers prefer to use mobile network for rather than Wi-Fi hotspots for internet access when out and about. This creates a challenge for mobile operators as quicker radio access networks will push more traffic over carrier backhaul.
It is therefore important for mobile network operators to manage networks efficiently using video optimisation. This will become ever more crucial in the development of 4G and 5G networks.
The above findings are from the most recent Citrix ByteMobile Mobile Analytics Report which anonymously sources data traffic statistics from 3G and 4G networks of the Citrix ByteMobile customer base.