NMA Archive

#TheDigitals Leaderboard: Get involved and help judge the biggest awards in digital

https://assets.econsultancy.com/images/resized/0002/8488/thedigitals_2-blog-half.pngOver the past few days, you may have noticed #TheDigitals hashtag popping up regularly on Twitter. 

If you don’t know what The Digitals are then go find out now! (Don’t worry, we’ll wait)

We love it when people share our stuff, but there’s more to this than just an engaged audience; We’re running a leaderboard to help spread the word about the biggest, brightest awards in digital and we want your help! 

Of course, this is social media we’re talking about, so there has to be a prize right? You betcha there is...

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New media age archive to move to Econsultancy

new media age has been providing the latest trends and techniques to the digital marketing community for over 17 years, throughout the dotcom era and into the current digital landscape. Throughout this time, nma has always been at the very heart of the industry.

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Opinion: It’s everyone’s job to ensure clients aren’t sold a 4G pipedream

Some of you might recall that the dawn of the mobile internet in the late 1990s was heralded by a series of TV ads from BT Cellnet showing a computerised ‘netman’ surfing through the Matrix-like workings of the net.

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Opinion: Personalisation shouldn't be one size fits all

Sam Barnett, CEO, Struq.

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Opinion: Christmas promises great opportunities for brands prepared to rethink their presence

By James Grant, country manager, Vindico UK

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Sky Adsmart will not cannibalise existing TV advertising, vows director Jamie West

Sky’s addressable advertising product AdSmart will not cannibalise existing TV advertising but provide a powerful new route to market for “new-to-TV” advertisers, according to director of Adsmart and commercial Jamie West.

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We had a VIP ticket to one of the most exciting industries there has ever been

On the last ever day that new media age exists as a website, Justin Pearse, editor of NMA from 2007 to July 2012, and Mike Nutley, editor-in-chief 2007-2011, return to reflect on their experience at the helm of one of the digital industry’s leading titles.

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IAB tips upswing in performance marketing spend for 2013

Almost two-thirds (61%) of advertisers plan to increase their spend on affiliate or performance marketing next year, according to the results of the latest IAB Annual Affiliate Advertiser Survey.

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Opinion: The rise of the advertising machines

Dominic Trigg, managing director Europe, Rocket Fuel.

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Nokia eyes social to bolster Lumia 920 launch

Nokia is relying on social media to amplify its experiential marketing activity as it aims to promote its Lumia range of devices and wrest back market share in the lucrative smartphone market.

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76% of people prompted to watch TV shows following positive tweets

Over three quarters (76%) of people start watching TV shows after seeing positive tweets about them, according to Twitter’s head of TV partnerships Dan Biddle.

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Orange: Mobiles are primary screen for teens

Orange has released its latest Exposure research study containing information on teen demographics for the first time, showing mobiles are their primary device for accessing media.

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