NMA Archive

Microsoft's Windows Store eclipses Apple's Mac App Store

Downloads of the top 300 apps in Microsoft’s Windows Store are three times higher than those in the Apple Mac App Store just a month after the official launch of Windows 8 according to research.

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Sky Sports to launch on Now TV

Sky is preparing to roll out Sky Sports to its internet TV service Now TV as it continues its strategy to net the 13m UK homes without a pay TV subscription.

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The Independent to lower non-UK paywall threshold

Zach Leonard, managing director for digital at The Independent, i and London Evening Standard.

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Gillette strikes I AM PLAYR tie-up

Gillette aims to further enhance its association with sports performance and drive registrations for its Gillette Football Club through a tie-up with We R Interactive the social agency behind the online game IAM PLAYR.

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Glamour gains long-term readers through celeb Twitter takeover

Glamour.com has gained long-term readers as a result of signing up celebrities to take over its Twitter account, according to deputy editor Charlotte Duck.

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Twitter to bolster analytics

Twitter aims to further enhance its appeal to brands and advertisers by improving its analytics to more accurately reflect the true ROI of using the social network as a marketing medium.

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Future sets up online audience insight panel

Media group Future has established an online consumer research panel in order to gain better audience insight to help with the development of products and content going forward.

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Mobile to help generate £3.5bn in Xmas sales

Up to £3.5bn worth of Christmas purchases will be influenced by smartphones this year, with up to 10% of all in-store purchases also impacted by such devices, according to research.

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Moves - 26.11.12: The Weather Company, Rubicon Project, Rightster

Key people moves in the industry.

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Site inspection: Honda CR-V

Owner: Honda

Agency: Collective London

www.crvdomorenew.co.uk

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Mobile search will top desktop in next few years, says Google's Carrington

Mobile search will reach a “tipping point” in the next few years as it overtakes desktop search, according to Google’s head of mobile and social, EMEA, Ian Carrington.

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Opinion: Does the proliferation of ad formats hold the industry back?

Chris Bennett, Tapjoy, director of sales

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