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NMA Archive

UX Hazard

You know you’re working in UX when …

I’m sure you’ve heard the expression 'Never work with children or animals' right? Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list. 

You see, since my last blog I’ve spent a few weeks “playing journalist” sourcing weird, wonderful and downright bizarre stories from the UX (User Experience) Community. 

The idea came to me while I was telling a friend how I had to sit throughout a whole study earlier this year in Norway, trying not to crack up every time a participant had to fill in his name on a form. Thing is, he was doing it with such a straight face that for a long time I thought it really was his name.  Which it obviously couldn’t have been. 

So it got me thinking that there must be other amusing or even downright weird experiences that my fellow UX practitioners might like to share with me... and share they did! OK, some took a little cajoling but I got there in the end. 

They’re all anonymous and I hope you at least find them interesting, even if they might not tickle you as much as they tickled me.

0 comments
Hierarchy of Relevance

Why the 'Hierarchy of Relevance' is integral to effective real-time marketing

Even though it's early January, this is not a 2014 predictions post. However, one trend that will continue to grow this year is that of consumer expectation associated with the sharing of their personal information.

The general public are becoming much more savvy around this data value exchange, and their expectations for what they get in return are increasing.

Relevance is key, and that means serving your customers and prospective customers with meaningful content that services a current need for them, and content which is served via a medium (or channel) that suits their behaviours. 

Knowing all the about 'who' on its own is no longer enough, it needs to be complimented by the 'when' and the combination of both is where real-time relevance can be provided.

There is a simple hierarchy model that can be applied to help ensure relevance can be delivered, and it would be good to hear your opinions on this in the comments section.

7 comments

Gmail enables images by default and sends email marketing into frenzy

Google likes surprising the world of email marketing. Priority inbox, google tabs and now the latest innovation to rock the world of email 'enabling images'.

Gmail, like many email providers, disables images by default to 'protect' users from potential harm. This creates an extra step for the user, in that they are required to 'enable images' to see the email in its full beauty.

Gmail have now decided to enable images by default, and to protect their users, they are going to be serving the images from Gmail servers.

That’s ok isn’t it? Then why is the world of email marketing going into meltdown over the subject?

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The future of programmatic media (part four)

I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.

There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as a fundamental future facing model for all media buying.

While I agree that programmatic is best viewed as opportunity trading and currently somewhat disconnected from the planning and brand strategy teams, I was struck by the lack of discussion about the role of attribution technology in aligning the true value of programmatic media with an agreed end conversion point.

2 comments

Infinite scroll: its impact on SEO and how to fix it

Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation.

Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.

The good news is there are easy solutions so that infinite scroll poses no problem for search, and in fact can also provide an opportunity to maximise user experience and maximise SEO value in tandem.

15 comments
email frequency

Send more email, make more money?

I can understand why those more insulated from the coalface of email marketing may get confused with the seeming reluctance of some email marketers to increase their email frequency.

Taking a detached view of the numbers, might lead some to suggest that purely increasing the amount of emails you send to your list could increase your revenue.

This can sometimes work, and as long as you are closely monitoring open/click rates and engagement metrics like response recency, you could be OK.

When upping frequency, inbox 'placement' also needs close monitoring, as it can lead to less engagement and by default ending up in the junk folder.

The coalface marketer knows this, and it is this knowledge of the possible implications of over-mailing that hold many back.

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Snapshot of a video sitemap

Video SEO: optimising video for search is the trick most brands are missing

Four simple steps could turn your video content into a powerful driver of organic search traffic, but video works differently to web pages in search engines and this technical detail is causing a lot of brands to miss out.  

However, reaching page one of Google is substantially easier with video than a web page.

These top tips will tell you exactly what you need to do to harness the power of video SEO.

12 comments
The innocuous hashtag

Has #Facebook just become #Twitter?

The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.

Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.

Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability? 

2 comments

Transformation in digital marketing: five ways to work

It is not so much a revolution but a rapid evolution and digital transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. 

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How do you improve your perfect PPC account? Simultaneous positional testing

By Horia Varlan on FlickrA well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.  

There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.

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How to get your emails into the Hotmail inbox. Step one: welcome new subscribers

A couple of weeks ago, I wrote a blog on how the new Microsoft WSRD data was impacting email marketing. For webmail accounts managed by Microsoft, WSRD data is increasing effecting whether your email goes to junk, or into the inbox.

These accounts relate to quite a high percentage of some retailers' email lists (50%+) so how Microsoft treats your mail can have a large impact on the revenue you make from email.

In order to ensure your emails stay in the inbox, this post takes you through developing the customer relationship and increasing user engagement through producing a welcome/nursery programme.

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Presenting our first #TheDigitals superstar of the week: @WillPScott

https://assets.econsultancy.com/images/resized/0002/8560/the-digitals-superstar-badge-week-1-blog-third.pngCongratulations to our very first #TheDigitals Super Star of the Week: @WillPScott! 

In his own words, Will is a "Self confessed geek, working in online/social media" and has certainly worked his social to acheive this lofty and much-coveted position by being an all-star social sharer this week, promoting the biggest and best awards in Digital to his followers and creating genuine engagement (that means no hashtag spamming, plenty or ReTweets and genuine mentions).

Congratulations Will! 

Want to be a future superstar? Read on...

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