SharpEnd : The Agency of Things™ connects packaging, retail and experiential activity to deliver experiences and services at scale. We bring a new set of audience insights to the brands we work with, and these new data points are revolutionising the way that brands deliver service in the context of use.

Launched in 2014, we were built to connect brands and consumers as ‘The Agency of Things™’. As the space has matured, and our team has grown, we have taken on a wider mission – to transform the real world into a connected platform.

We are a full-service partner to some of the largest and most ambitious global brand owners across fashion, spirits and FMCG/CPG including Estée Lauder Companies, Pernod Ricard, PepsiCo, and Nestlé.

In the last year, SharpEnd has made a series of high-profile appointments, with ex-Dare CEO and ex-Oliver CTO Michael Olaye announced as Chairman, and Rob Hollands (ex-Anthem Worldwide MD), as Managing Director. SharpEnd has also been behind the world’s largest consumer deployment of NFC-technology to date for US wine brand BÖEN.

Position 2019Ones to Watch