Uncommon Creative Studio launched in September 2017, with three people, three borrowed desks and no clients. A year later, the agency employs 32 people, has 12 clients and three brands of its own, and nearly £2.75m in turnover.

Uncommon is a creative studio and builds brands that people in the real world wish existed by working with clients or by creating its own brands. These brands are valuable, rare and uncommon.

Since launch, the agency has developed three of its own brands. Halo coffee was the first brand – the world’s first fully compostable, Nespresso-compatible coffee capsules. Within 100 days of launch, Halo had a valuation of £6m and it received £5.5m of B2B orders in 2017.

Alongside its own brands, Uncommon now has 12 clients, ranging from Ovo to ITV, WWF, YouTube Music, Clos 19 (LVMH), Watches of Switzerland, ASOS and Habito.

Uncommon’s first live project for Ovo Energy has already won a D&AD pencil and has been shortlisted for the Marketing Week Masters Awards.

Uncommon has also launched disruptive work for online mortgage broker Habito. Most recently, the agency co-created a new fashion brand – Collusion – with ASOS, which is a brand created for and by Gen Z and launches in October 2018.

Position 2018Ones to Watch