I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
SEO Best Practice: Social and Online PR – The Influence on Search
This report explores the ways in which SEO practitioners have had to significantly change how they work, including using Social and Online PR tactics that might previously have fallen outside their remit.
As people across the world acclimatise to a life indoors, many are returning to, or picking up, video games as a method of escapism.
According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors. We asked him lots of questions about what a day in PR looks like. He had plenty to say… Please describe your job: What do you do? Matt Phillips: We’re […]
Florian Hohenauer is Managing Director Strategy for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help […]
Brendon Craigie is the co-founder and managing partner of Tyto, a pan-European PR agency.
Digital Marketing Templates
Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.
How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company’s overall objectives.