Optimising Marketing Spend During Challenging Times

This quick guide looks at how brands can market effectively with smaller budgets, prioritise and do more with less. It covers:

Future-planning: What signals can marketers look out for to identify when change is necessary?

Strategy: What are the key considerations that marketers need to weigh up when re-evaluating strategy around a tight or reduced budget?

Resources: How can brands effectively optimise their resources by reorganising team structures, implementing training and leveraging data?

Channel use: How should brands prioritise channels for investment during challenging times?

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