It was a great conversation with viewers tweeting in questions, and a good balance of B2B best practice vs the approach larger brands take to integration.

Next week we’ll follow it up with: Managing integration — Wednesday, May 29, 2013: Noon EST

Here is a bit more background on the panelists and the topics/agenda we have in store. You can set a reminder with your Google+ profile by following the link above, and don’t forget to join the conversation live Wednesday with the hashtag #IMW13.

Themes to be explored include:

  • Integration success from an organizational perspective.
  • How to allocate resources correctly.
  • How to manage agencies and vendors.


Stefan Tornquist, VP Research Econsultancy US

Stefan Tornquist is the vice president of research for Econsultancy in New York. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation.

Stefan’s research and commentary have been featured in The Wall Street Journal, Business Week and AdAge, as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences like Ad:Tech, The Direct Marketing Association, iMedia, and many others.

Stefan began his digital career as a co-founder of rich media pioneer Bluestreak.

Scott Molitor, Managing principal at the Acxiom Institute 

Acxiom Institute is a newly formed division of Acxiom Corporation, which focuses on customer-centric strategy development, implementation, and measurement.

Kendra Bracken-Ferguson, Co-founder and COO of Digital Brand Architects

DBA is a boutique digital marketing agency that also manages an impressive list of online influencers.

Kendra, who holds an MBA and has previous experience with Polo Ralph Lauren in social media and digital marketing including mobile, influencer relations, digital communications, co-founded DBA and is one of twenty-eight most influential African American women according to Essence Magazine, October, 2011.

She is also on the Foundation Board of New York Women in Communications.

Editor’s Note: In partnership with the DMA, Econsultancy is hosting Integrated Marketing Week in New York from June 10-13. Speakers include Seth Godin, Brian Solis, and representatives from Macy’s, American Airlines, Mastercard, Google and much more.

Register today at