On completion of the Fast Track Advanced Data and Analytics course you will be able to:

Measure

  • Understand what data is available and where it comes from.
  • Challenge business objectives and select relevant KPIs.
  • Establish and map broader stakeholder needs for measurement.
  • Design data capture to meet measurement requirements.

Interpret

  • Select the best tool to use for a particular analytical task.
  • Establish when data is statistically valid.
  • Practice structured approaches to identify good and bad performance versus KPIs.
  • Evaluate multichannel performance across campaigns and channels.

Optimise and predict

  • Plan a test-and-learn programme to improve performance.
  • Forecast future performance based on historical trends.
  • Identify patterns that can be used for predicting future behaviour.
  • Formulate and present data-driven recommendations.

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