Building a business case: the relationship between content marketing, content strategy, editorial planning and content calendars (and how to sell these ideas to your stakeholders).
Developing your content strategy and editorial plan: exclusive tools to help you to identify and prioritise audiences, goals and the types of content that will serve them.
Auditing your content: exclusive templates to support you in auditing your content against best practice and your content strategy.
Governance: how to design and communicate processes to support your content production (including managing domain experts, group feedback and achieving timely sign-off).
Next steps: an exclusive seven-step model to support you in introducing these ideas to your organisation.