Building a business case: the relationship between content marketing, content strategy, editorial planning and content calendars (and how to sell these ideas to your stakeholders).

Developing your content strategy and editorial plan: exclusive tools to help you to identify and prioritise audiences, goals and the types of content that will serve them.

Auditing your content: exclusive templates to support you in auditing your content against best practice and your content strategy.

Governance: how to design and communicate processes to support your content production (including managing domain experts, group feedback and achieving timely sign-off).

Next steps: an exclusive seven-step model to support you in introducing these ideas to your organisation.

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