Workshop overview
Influencer marketing has had to adapt to an environment that changed radically in 2020. Be it changes in popular themes to the emergence of nano influencers, the landscape changed and so did how we go about executing in this space. However, if done correctly, influencer marketing can get you returns like no other area in marketing.

This influencer marketing training course will allow you to stay on top of shifts in approach, while understanding the best-practice methods that underpin this relatively new discipline. You will leave with an understand of best practice, a clear and robust plan, finding the right influencers and knowing how to measure for success.

This workshop is upbeat, highly interactive, contains multiple activities and case studies as well as a wealth of hints, tips, the best tools and resources.

Key learning outcomes
Delegates will be able to:

  • Identify different types of influencers relevant to them for each campaign.
  • Research and do their due diligence to know if an influencers is right for them.
  • Come up with different ways to pitch to influencers.
  • Know best practice when it comes to briefs and contracts with influencers.
  • Measure success and identify relevant KPIs.
  • Have a good understanding of the landscape right now.

Agenda

Setting the stage
Learning outcomes: Understand the impact Covid-19 has had on influencers, businesses and the industry as well as knowing how to use this to your advantage to help with your strategy.

The business case for influencer marketing
Learning outcome: Understand ROI in relation to influencer marketing, why you are using Influencers based on objectives set and a proven influencer marketing framework.

Models for influencer marketing success
Learning outcome: Understand how to find the relevant influences, know how to build a database and research which ones would be best to work with for each campaign you do.

Developing and building working relationships
Learning outcome: Understand how to work with influencers and third parties once you have determined who to work with. Also know how pitching, payment and contracts.

Managing risk and reputation
Learning outcome: Understand the new and ever-changing rules around influencer marketing and advertising online.

The future of influencer marketing
Learning outcome: Understand what is coming next so you can plan accordingly, as well as next steps for you around executing today’s workshop.

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