Upon completion of this course, you will be able to:

  • Understand the impact of Covid-19 on influencer marketing, so far.
  • Align your influencer strategy to your overall business, marketing and PR objectives
  • Understand how influencer marketing should align to PR, marketing, content marketing and social media strategies.
  • Understand how the influencer landscape has evolved.
  • Categorise and identify the right influencers, as well as the right partnership models for you.
  • Learn what influencers want/expect from brand partnerships and match it to your brand/business needs.
  • Understand the critical role of data and technology/tools in influencer marketing planning and measurement.
  • Create an influencer marketing strategy or campaign using appropriate channels, content, tools, and techniques.
  • Understand the legal framework and the potential pitfalls and risks of influencer marketing (how to avoid reputational #fails).
  • Understand the practical elements of working with influencers including briefs, schedules of work, IP transfer and contracts.
  • Measure the success of your influencer marketing activity.

Book this course now

Back to main course page