Social media platforms and advertising options
- The range of choices available to advertisers across: LinkedIn, Twitter, Facebook, YouTube and Instagram.
- Secondary platforms such as Pinterest, Slideshare, Instagram and other alternative platforms.
- Fascinating examples of best practice.
A social advertising strategy that works
- Aligning social advertising to your owned and earned social activity.
- Aligning social advertising to your offline activity – taking an integrated approach.
- Getting the creative right for different audiences and platforms.
- Selecting the right bidding strategy.
Tracking and analysis
- Analysing the competitor landscape.
- Analysing and understanding your social advertising data.
- Optimising social advertising campaigns.