Social media platforms and advertising options

  • The range of choices available to advertisers across: LinkedIn, Twitter, Facebook, YouTube and Instagram.
  • Secondary platforms such as Pinterest, Slideshare, Instagram and other alternative platforms.
  • Fascinating examples of best practice.

A social advertising strategy that works

  • Aligning social advertising to your owned and earned social activity.
  • Aligning social advertising to your offline activity – taking an integrated approach.
  • Getting the creative right for different audiences and platforms.
  • Selecting the right bidding strategy.

Tracking and analysis

  • Analysing the competitor landscape.
  • Analysing and understanding your social advertising data.
  • Optimising social advertising campaigns.

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