• Understanding the key attributes of SEO: website structure, search-term research, content creation and link equity.
  • Best-practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns.
  • Learn how to manage your online brand in order to increase its market share in the natural listings.
  • Be able to devise a strategy that will measure and analyse search-term performance, keyword conversion and visitor traffic from Google, Bing and Yahoo.
  • Spotting and taking advantage of quick-win opportunities and tracking the results.

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