Fast Track Paid Social training

With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away. Can we help? Call +44 (0)20 7970 4167 or email

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How will I benefit?

Come away with the confidence and clarity to build and refine your social advertising strategy.

Full course outline

Recognise the most appropriate balance of paid, owned and earned activity

Make the right decisions around the different advertising option on the major social media platforms

Evaluate, analyse and improve your existing social media advertising

Get an official CPD certificate of attendance upon completion of the course.

Who should attend?

If you already have a basic understanding of social media marketing fundamentals, you’ll find this course ideal as you look to begin advertising or improve your current approach.

Meet the trainer: Benefit from being trained by one of the world’s leading experts in social media. Formerly Head of Digital at Lexis Public Relations, Michelle Goodall has trained with Econsultancy for more than a decade, developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

“Michelle’s approach to training is refreshing and inspiring. Her course material is of excellent quality and she really gets under the skin of paid social, not matter what your business!”

Next course date and requirements

New date coming soon

This is a live practitioner-led course that brings together professionals from a range of industries in a highly interactive format. The course is run online using Zoom. You can access it easily through your web browser and we’ll give you a quick tutorial at the start to ensure you get the most out of the workshop.

£695.00 excl. VAT
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Duration: 1 day

Location: online

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.