Five influencer marketing lessons from the Olivia Jade scandal
Olivia Jade, a well-known influencer with over 1m followers on Instagram, is at the center of a college admissions scandal in the US.
Patricio Robles
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Instagram Checkout – will higher conversions come at a cost?
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
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Fintech is behind the boom in personal loans and banks should take note
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
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What’s going on at Facebook, and will it affect advertisers?
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
Can Dick’s big private label push save it from Amazon and brand D2C sales?
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon.
Are pharma marketers targeting the wrong people?
Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts.
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Amazon’s supplier purge could benefit some online retail players
Thousands of Amazon suppliers are panicking as the online retail giant has abruptly halted large numbers of wholesale orders.
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Microsoft’s new Clinical Trials Bot shows how chatbots can solve big problems in pharma and healthcare
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
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Will Tesla succeed with its new online-only sales model?
Update: Tesla has since backtracked and will not be closing as many stores as initially suggested. More from Bloomberg.
The perils of using location data
Long before the internet was invented, there existed an adage about the importance of “location, location, location”.
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Amazon’s Project Zero allows brands to fight counterfeits, but at what cost?
Amazon might be online retail’s 800-pound gorilla, but that doesn’t mean it doesn’t face significant challenges and threats to its business.
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Five ways brands can prevent consumers from seeing them as dispensable
Bad news for brands: according to ad agency Havas’ latest Meaningful Brands survey, which this year polled over 350,000 individuals in 31 countries, consumers wouldn’t care if more than three-quarters (77%) of the brands on a list of 1,800 simply disappeared.