Free shipping & deferred payment key to competing with Amazon during the holidays
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
Patricio Robles
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To drive sales, retailers are changing their brick-and-mortar strategies
In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies.
Why companies need to be careful about CLV scores
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis.
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Sharing is going private and marketers will need to adapt
Facebook is facing some of the strongest headwinds it has ever faced since it was launched in Mark Zuckerberg’s dorm room in 2004.
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Facebook says there’s a place on Instagram for pharma companies
Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.
How Clorox uses data from smart thermometers to target digital ads
Cleaning brand Clorox is using data collected from internet-connected thermometers sold by a company called Kinsa to target its products, which include disinfecting wipes, to consumers who live in areas where there are increases in fevers.
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Target preps multichannel toy push for the holiday shopping season
The demise of Toys R Us has created a multi-billion dollar void in the retail market, and with the holiday shopping season fast approaching, major players are hoping to capitalize.
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A multi-million dollar lawsuit is a wake-up call for influencer marketing
A multi-million dollar class action lawsuit filed against a company accused of financial fraud has ensnared two celebrity influencers and should be a wake-up call for the booming influencer marketing industry.
When data and metrics cause companies to make bad decisions
As detailed last week by Econsultancy’s Rebecca Sentance, Facebook’s faux pas with metrics it supplied to advertisers and publishers are causing new headaches for the social networking giant after a group of advertisers suing the company are claiming that the magnitude of Facebook’s errant algorithms, which inflated a number of metrics, was much higher than previously reported.
What the TV pricing disclosure proposal means to US pharma marketers
The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services.
Integrated print/digital campaigns could be what the doctor ordered for pharma marketers
Pharma marketers, like marketers in just about every industry, are pouring more and more of their dollars into digital channels.
A small but growing number are even eyeing new technologies like AR and VR to engage consumers, but according to a new report by CMI/Compas, marketers might not want to ditch traditional channels when it comes to physician engagement.
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Could Facebook’s rocky relationship with users be damaging marketing prospects?
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?