Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Patricio Robles
Biopharma firms need to be “customer obsessed” to improve their chances of success: report
According to a new report published by Accenture Life Sciences, just half of biopharma marketing executives believe they have a good understanding of their customers’ needs.
Visa makes a huge fintech bet with $5.3bn acquisition of Plaid
Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acquisitions in the space to date.
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Dark patterns and implied consent are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
What advertisers need to know about YouTube’s new ad policies for children’s content
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to its service that it says will help protect children’s privacy.
Reading between the lines in Mark Zuckerberg’s predictions and priorities for the 2020s
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s.
Advertisers beware: location data often isn’t what it appears to be
Location, location, location. Advertisers know it’s important, which is why they often target users by their location. Location represents more than a place; from it, advertisers often make inferences about everything from intent to demographic characteristics.
US tax return prep companies can no longer direct search engines not to index their Free File landing pages
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerings from search engines after an exposé revealed that they were engaging in the practice.
Five ways the diamond industry is adapting to secular headwinds
If there was ever an industry that marketing made, it is arguably the diamond industry.
Thanks to a new law, hiring California-based freelancers could be complicated in 2020
While many companies are preparing for the California Consumer Privacy Act (CCPA) to go into effect on January 1, there is another California law effective January 1 that is already causing companies to take action.
Do marketers really know how big China’s influencer economy is?
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
ICO: amid GDPR concerns “the future of RTB is…in the balance”
The UK Information Commissioner’s Office (ICO) has questions about the legality of certain parts of the programmatic ecosystem and says that “the future of RTB is…in the balance”.