Nike dumps Amazon to focus on D2C efforts, more “distinctive” partnerships
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.
Patricio Robles
Content is king: Disney+ hits 10m subscribers in 24 hours
The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]
Could a huge bug lead to the demise of one of fintech’s biggest stars and dent the industry?
Robinhood built a billion-dollar business by targeting young investors with a mobile-first, mobile-only offering that offers commission-free trading.
Is digital advertising a lot less effective than the ad industry believes?
“Digital advertising is the most accountable and effective form of advertising in existence.“
How one company’s rebrand and domain name change led to SEO disaster
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
Old is new again as traditional advertising channels make strides
According to WPP’s GroupM, advertisers are wise to pay attention to outdoor, radio and print-based media.
Are sponsored locations in games good business for SMBs?
Later this year, game maker Niantic will launch a self-serve platform that gives small and medium-sized businesses (SMBs) the ability to create sponsored locations in the popular Pokémon GO game.
Five mistakes businesses make when responding to negative reviews
With studies showing that large majorities of consumers not only turn to online reviews as part of their purchasing decisions, but trust them more than they do personal recommendations, it’s no surprise that many businesses take negative reviews very seriously.
How Chipotle is building a billion-dollar digital business
Several years ago, the future looked uncertain for American fast food chain Chipotle.
Can Uber achieve super app status in the US?
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
Brands know better than to use annoying sound-on autoplay video ads but they’re still doing it anyway
Drama at the publisher of former Gawker Media websites including Deadspin and Gizmodo is offering a glimpse into the sometimes head-scratching aspects of large digital ad buys.
Pharma and medical device firms can play a bigger role in the “journey to care”: report
Over 70% of US consumers researched a prescription medication or medical device online in the past year but pharma and medical device companies are missing out on opportunities to reach them as they navigate the “journey to care”.