patricio robles

Patricio Robles

About Patricio Robles

Patricio Robles is a tech reporter and has been writing about technology, digital marketing and startups at Econsultancy since January 2009.

Are pharma marketers targeting the wrong people?

Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts.