Seven lessons every company can learn from the death of MoviePass
After more than a year of struggles, the beleaguered movie ticket subscription service MoviePass is shutting down.
Patricio Robles
Accept your competitor’s returns: new retail strategy?
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
Will the big multi-state antitrust investigation of Google affect marketers?
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.
Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth
Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified.
Brand marketers are more comfortable taking political stands even as the stakes rise
According to the Duke University Fuqua School of Business twice-annual CMO Survey, more than a quarter of top marketers now believe it’s appropriate for their brands to take positions on political issues.
With cookies under attack, the IAB Tech Lab calls for new tracking standards
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
What’s in a name: do brands need a CMO?
Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, which one might assume means that the role of Chief Marketing Officer or CMO has never been of greater value. But a growing number of brands are actually deciding to eliminate the position.
Six ways marketers can fight location-based ad fraud
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
How CPG brands are getting closer to consumers to collect first-party data
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others.
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It is now the top marketing metric, but what does “customer satisfaction” mean?
According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions.
Sign of the times: clothing rental service Le Tote is buying luxury retail chain Lord & Taylor
In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart online clothing rental subscription service Le Tote is buying luxury retail chain Lord & Taylor from Canadian retail group Hudson’s Bay Company in a deal worth $100m.
How can companies prepare for subscription fatigue? Here are five ways
Of the business models that have thrived on the internet, arguably none has been as successful as the subscription business model. Thanks to this, seemingly every type of product or service, from movies to clothing, can now be purchased through subscription services and there is little doubt that the model is here to stay.