patricio robles

Patricio Robles

About Patricio Robles

Patricio Robles is a tech reporter and has been writing about technology, digital marketing and startups at Econsultancy since January 2009.

travel_accommodation_hotel

Eight ways hotels can increase direct bookings

Online travel agents (OTAs) make it easier for travelers to find and book places to stay, and now account for over half of gross bookings at US hotels and lodging providers such as hostels and bed and breakfasts.

Is Google’s updated SERP design a dark pattern?

In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.