Even if companies can test just about anything, should they?
The virtues of A/B and multivariate testing are well-documented, but the response to a test run by Adobe earlier this month is a reminder that testing can carry risk.
Patricio Robles
Robo-advisor failures show fintech isn’t a panacea
The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business.
B&H turns new sales tax challenges into a fintech opportunity
Many online retailers in the US were dealt a blow when the Supreme Court ruled in South Dakota v. Wayfair that states had the right to force retailers to collect sales tax on purchases to customers in their states even when retailers do not have a physical presence there.
How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.
Amazon’s one-day shipping for all Prime members could create new challenges for retailers
Retailers trying to fend off Amazon could soon face a big new challenge from the online retail behemoth: free one-day delivery for all Prime members.
Allergan builds an online marketplace for beauty treatments
To reach consumers, pharma companies are increasingly looking for ways to engage patients and prospective patients through digital channels. While this typically takes the form of marketing campaigns, in a growing number of cases, pharma companies are developing full-fledged online services.
Images are now a much bigger part of Google SERPs: report
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
Is Big Tech and Telecom, not fintech, the biggest threat facing big banks?
Much has been made of the threat fintech upstarts pose to big banks but even bigger threats might lurk in the form of Big Tech and Telecom companies.
How Lemonade disrupted the insurance industry and built a multi-billion dollar business
Lemonade, an insurance upstart that offers homeowners and renters insurance policies in 23 US states, recently raised $300m in a funding round that reportedly valued the four year-old company at more than $2bn. Here’s how the fintech insurer successfully broke into an industry dominated by powerful, entrenched firms. A radically different – and efficient – […]
Data suggests marketers might be overestimating the sway of microinfluencers
Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
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In push to rein in tech companies, lawmakers target dark patterns
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.