Should retailers embrace returns culture?
By one estimate, returns cost retailers around the world more than half a trillion dollars a year; by another, that amount will soon exceed a trillion dollars a year.
Patricio Robles
ICO’s £183m British Airways fine suggests the GDPR has teeth
In the run-up to its effective date, companies invested significant amounts of time and money in an effort to comply with the GDPR, but questions have remained about the sweeping EU data protection and privacy regulation.
Influencers discover that launching their own brands is fraught with risk
A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge.
GrubHub’s “fake website” fiasco highlights the importance of digital know-how
Food delivery service Grubhub found itself under fire after it was reported that the company and Seamless, a subsidiary business, had purchased more than 23,000 domain names to launch microsites for restaurants that it has relationships with.
Survey reveals how much influencers earn as industry pushes for more standards
Eye-popping headlines suggest that some influencers are making staggering amounts posting content on behalf of brands, and there is very little doubt that the biggest influencers are making (not-so-)small fortunes from their content.
The North Face’s Wikipedia hijacking is a wake-up call for brands and agencies
An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing.
Four direct mail tips for digital marketers
Direct mail is back in style.
The growing conflict between privacy and attribution threatens marketers
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
B2B ecommerce is big but companies are failing to meet buyers’ expectations
More and more B2B businesses are selling their wares online, but B2B ecommerce continues to lag B2C ecommerce.
Amex’s acquisition of Resy a different approach to digital innovation for financial firms
When it comes to how fintech and established financial institutions differ, much of the discussion centers around how firms are being challenged to improve their customer experiences and develop new financial offerings that appeal to changing consumer preferences.
Even if companies can test just about anything, should they?
The virtues of A/B and multivariate testing are well-documented, but the response to a test run by Adobe earlier this month is a reminder that testing can carry risk.
Robo-advisor failures show fintech isn’t a panacea
The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business.