1. Executive summary The past few years have seen constant turmoil in the world of business, as companies try to work out how to cope with the changes caused by the digital age. Every business is now a digital business to some extent, based on the degree to which it uses digital media to communicate […]
1. Introduction 1.1. Methodology The aim of this research is to identify the planning, tactical and strategic activities undertaken by businesses following the UK’s decision to leave the EU on 23 June 2016. It also aims to explore perceptions of Brexit among UK and EU marketers and business leaders in order to provide a benchmark […]
1. Introduction The energy and utilities industry is undergoing a period of unprecedented transformation. The wave of technological innovations in the industry mean that companies have to change the way they communicate and interact with their customers. Furthermore, they have had to adapt and fine-tune their communication based on campaign goals, types of customers and […]
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Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the realm of digital transformation.
It’s stat time – surely the greatest time of the week.
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Bridget Perry is Vice President Marketing, Adobe EMEA.
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose.
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’.
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos.
