Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
According to Econsultancy’s How Marketers Learn report, the organisations that invest in people and digital skills outperform their peers in every industry.
So, while learning and development should be at the top of the agenda for many companies, what exactly should they be focusing on? Nikki Gilliland highlights some trends impacting L&D in 2019.
Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity […]
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing […]
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]
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