People and Skills

From organisational structures to capability, the latest best practice, case studies, trends and training on people and skills

How does your digital marketing knowledge stack-up?

Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.

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The Fundamentals of Modern Marketing Mindset

This report answers the following questions:

  • What is mindset and what is a ‘modern marketing mindset’?
  • What is the relationship between mindset and individual performance?
  • How can mindset underpin career success and broader organisation success?
  • How can a marketing mindset be cultivated?
  • What are the considerations for cultivating an organisational approach to mindset?

Skills and resourcing

Modern Marketing Job Descriptions

This guide covers the challenges specific to hiring for the skillsets required by modern marketing teams in the digital age. It looks at how to use job descriptions as a marketing tool, overcoming the skills gap, building diversity and inclusion into the hiring process, and more.

Leadership and change

More reports and webinars

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Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

Latest Articles

A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy

Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn.  Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]

alex gallagher

A day in the life of… Alex Gallagher, CSO at UNiDAYS

Alex Gallagher is the chief strategy officer at UNiDAYS – an in-app marketplace that enables students around the globe to connect with over 800 brands. I recently spoke with Alex to find out more about his role, UNiDAYS’ growth, and the key to engaging Gen Z consumers. UNiDAYS has now expanded to 114 counties – […]

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How can marketers meet the skill requirements of the post-Covid era? Insights from GSK, Channel 4, UPS and WW

Econsultancy’s Future of Marketing survey, which canvassed close to 1,000 client, vendor and agency-side marketers on their predictions about the future of the industry, revealed that an overwhelming majority of marketers feel optimistic about their future. All told, 82% of marketers say they are optimistic about the future of marketing – a third (33%) are […]

Matthew Gonnering, CEO, Widen

Widen CEO Matthew Gonnering: DAM and PIM are “the centre of the content universe”

Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category and Gonnering’s experience working for the business, including his self-branding of ‘chief eudaimonia officer’. How does a DAM solution fit […]

Charlie Casey

“A free cup of coffee isn’t going to cut it anymore”: LoyaltyLion CEO on loyalty schemes

Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]

People and Skills - Econsultancy's Internet Statistics Database

Statistics on people and skills – explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to people and skills. Browse, save and export charts as you go.

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