People and Skills

From organisational structures to capability, the latest best practice, case studies, trends and training on people and skills

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35% of large companies see ‘lack of resource’ as the main reason they have not yet deployed AI

Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.

Based on a global survey of nearly 13,000 industry professionals, it focuses on what companies are prioritising and what they regard as the greatest challenges.

Read the report

Latest Research, Trends and Best Practice

Skills of the Modern Marketer

1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

Econsultancy Digital Skills Index

How does your digital marketing knowledge stack-up?

Take the Digital Skills Index to see how you measure up across 15 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and arm you with the resources to develop further.

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