Coinciding with the release of Econsultancy’s, Skills of the Modern Marketer report, this webinar touches on:
January 24th, 2pm GMT | 9am EST
1. Introduction Neurodiversity is considered to be an essential form of human diversity. The idea that there is one ‘normal’ or ‘healthy’ type of brain or one ‘right’ style of neurocognitive functioning is no more valid than the idea that there is one ‘normal’ or ‘right’ gender, race or culture. There is evidence that neurodiversity […]
1. Executive summary The past few years have seen constant turmoil in the world of business, as companies try to work out how to cope with the changes caused by the digital age. Every business is now a digital business to some extent, based on the degree to which it uses digital media to communicate […]
1. Introduction 1.1. Methodology The aim of this research is to identify the planning, tactical and strategic activities undertaken by businesses following the UK’s decision to leave the EU on 23 June 2016. It also aims to explore perceptions of Brexit among UK and EU marketers and business leaders in order to provide a benchmark […]
Take the Digital Skills Index to see how you measure up across 15 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and arm you with the resources to develop further.
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses.
Neema Shah Khan is head of marketing at Freeview.
With a wealth of inspiration at consumers’ fingertips, clever marketing creative has never been more important for the travel and tourism industry.
Neema Shah Khan is head of marketing at Freeview.
Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership.
Oli Knight is eBay’s head of UK advertising.
Andy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape.
Chris Kelly is Head of Digital Marketing at real estate agent Foxtons, who sell and let properties across London and Surrey.
Marketing in 2018 is increasingly scientific and data-driven, with an emphasis on research and testing, hard quantitative data, and incorporating skills and techniques from scientific fields.
