1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
“People use the word skill to describe different things”
Senior Analyst Séan Donnelly shares the process behind Econsultancy’s Skills of the Modern Marketer report, revealing some key findings, and why we should look beyond traditional skills to include knowledge and mindset.
How does your digital marketing knowledge stack-up?
Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
Latest Research, Trends and Best Practice
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
Four learning & development trends in the digital age
According to Econsultancy’s How Marketers Learn report, the organisations that invest in people and digital skills outperform their peers in every industry.
So, while learning and development should be at the top of the agenda for many companies, what exactly should they be focusing on? Nikki Gilliland highlights some trends impacting L&D in 2019.
Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers.
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity […]
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
"Globally, 74% of CEOs say they are concerned about the availability of key skills in their organisation’s growth prospects"
Browse, save and export thousands more statistics and charts related to people and skills, in the Internet Statistics Database.