1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
How does your digital marketing knowledge stack-up?
Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
Leadership and change
1. Introduction The question of how leadership is changing in a digitally empowered world is a consistent theme in subscriber feedback and the digital transformation work that Econsultancy does with clients. 2015 saw the publication of Econsultancy’s initial research and report into Effective Leadership in the Digital Age, which was designed to provide insight into […]
1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
We recently caught up with Sarah Baumann, Managing Director at VaynerMedia, to find out more about her role, and how Covid-19 has impacted day-to-day working life.
Angela Freeth is Marketing Campaigns Manager at Laundrapp. We recently caught up with Freeth to find out more about her role, and how Covid-19 has impacted her working life.
Alex Brown is the CCO of Campfire, an agency that works with clients including Missguided, The INKEY List and MyProtein. We caught up with him to find out how he spends his days, and how the coronavirus pandemic has impacted the company as a whole.
Sign up to Econsultancy’s upcoming quarterly briefing on 1st October at 3pm BST/10am EDT to learn from a panel of expert marketing leaders how mindset can transform your career and your organisation.
Patrick Johnson is the CEO of Hybrid Theory – a digital services partner for brands and agencies. We spoke with Johnson about what his typical working day looks like currently, and how it has been affected by Covid-19.
Natasha Bonugli is Regional Principal of Design EMEA for Unispace – a company that specialises in business interior design. We spoke with Bonugli about her day-to-day working life, and how it has been impacted by Covid-19.
Statistics on people and skills – explore the ISD
The Internet Statistics Database contains thousands of charts and statistics related to people and skills. Browse, save and export charts as you go.