People and Skills

From organisational structures to capability, the latest best practice, case studies, trends and training on people and skills

Webinar: How Marketers Learn

In a follow up to original research conducted in 2016, Econsultancy’s all new How Marketers Learn research looks at how organisations and marketers can excel.

Agenda points include:

  • The costs and benefits of effective learning and development
  • Key areas of investment in training
  • Instilling a new mindset in your organisation

July 30th, 2019 | 2pm BST | 9am EST

Register for this webinar

35% of large companies see ‘lack of resource’ as the main reason they have not yet deployed AI

Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.

Latest Research, Trends and Best Practice

How does your digital marketing knowledge stack-up?

Take the Digital Skills Index to see how you measure up across 15 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and arm you with the resources to develop further.

How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]

Training Courses and Online Learning

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