1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
How does your digital marketing knowledge stack-up?
Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
Leadership and change
1. Introduction The question of how leadership is changing in a digitally empowered world is a consistent theme in subscriber feedback and the digital transformation work that Econsultancy does with clients. 2015 saw the publication of Econsultancy’s initial research and report into Effective Leadership in the Digital Age, which was designed to provide insight into […]
1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis.
Chris George is SVP Product Management at Somo – a global digital product agency that has worked with the likes of HSBC, Vodafone, and Skoda. We caught up with him to find out how the pandemic has impacted his work.
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis. Today we’re visiting agency-land again, and it’s the turn of Paul Jarrett, Founder and MD at Sonin.
We’ve been talking to leading marketers about business during the pandemic, the trends they have experienced and how their brand is adapting.
Michalis Michael is CEO of Digital MR, a company that uses AI in market research and consumer insight. We caught up with Michael to learn how he and his team are responding to the Covid-19 pandemic.
The uncertainty surrounding revenue and future planning caused by the coronavirus pandemic has caused most businesses to put a freeze on recruiting new hires, with many companies going so far as to furlough employees who had recently joined or who were due to take up new roles in the midst of the crisis.
Statistics on people and skills – explore the ISD
The Internet Statistics Database contains thousands of charts and statistics related to people and skills. Browse, save and export charts as you go.