In a follow up to original research conducted in 2016, Econsultancy’s all new How Marketers Learn research looks at how organisations and marketers can excel.
Agenda points include:
July 30th, 2019 | 2pm BST | 9am EST
Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.
2. Executive Summary Marketing operations (MOPS) has developed to balance the instability, complexity and rapid change that define modern marketing. High performing companies rely on their operations function to provide the foundation from which the rest of the marketing division can operate. The 2019 Marketing Operations Maturity Benchmarking Report looks at what businesses have achieved […]
2. Executive Summary Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale. This report is based on a quantitative study of over 1,200 merchandising, ecommerce and […]
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
Take the Digital Skills Index to see how you measure up across 15 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and arm you with the resources to develop further.
Welcome back to our monthly round-up of the biggest and most interesting digital marketing stories in China.
It’s ‘stat’ time of the week again…
In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]
Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London.
Should we be excited about Facebook Attribution? I certainly think so.
Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy.
Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London.
Skyscanner is one of the leading lights of UX in the travel sector – it serves 80 million people every month and its easy-to-use app has been downloaded more than 80 million times . We caught up with Hugh Aitken, Senior Director of Strategic Partnerships, to ask him about his work at the global travel […]
Is the life of a production manager a stressful one?
Giles Ivey is the UK CEO of MiQ, a British-born marketing intelligence company with offices around the world.
Jodie Harris is Head of Content and Digital PR at MediaVision, a London-based integrated digital marketing agency.
Mark Ash is CEO at Pure360 and started his career at DoubleClick during the early days of digital advertising.
