People and Skills

From organisational structures to capability, the latest best practice, case studies, trends and training on people and skills

How does your digital marketing knowledge stack up?

Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.

Skills and resourcing

Leadership and change

More reports and webinars

Quick Guide to Brand Purpose

This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.

Latest Articles

Airship’s Thomas Butta on what makes a great mobile app experience

Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset. Tell us about your role – what does a typical day look like for you? […]

What is a marketing mindset and what are its benefits?

In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in […]

Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. Tell us about your role – what does a typical day look […]

Kyndryl’s Tosca Maria Colangeli: “Incremental improvement is not enough to win in today’s disrupted business environment”

Tosca Maria Colangeli is the UK&I President at Kyndryl. I recently caught up with Tosca to discuss the evolution of Kyndryl and its culture, inclusivity and diversity, the digital skills gap and the state of business transformation. Tell me about Kyndryl… What is the company’s core focus? In November 2021, Kyndryl spun off from IBM, […]

‘Retailers need to keep looking for fresh, innovative ways to provide value to the customer’: Wunderkind’s Richard Jones

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future. Tell us […]

People and Skills - Econsultancy's Internet Statistics Database

Statistics on people and skills – explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to people and skills. Browse, save and export charts as you go.

Quick Links