Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
This report answers the following questions:
1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]
1. Introduction Rapid changes in customer behaviour and digital markets have forced many organisations to rethink the structure of their marketing teams. They want to take advantage of new tools and build the capabilities and tools that are available to the modern marketer. In response to these changes, Econsultancy conducts ongoing research to identify a […]
1. Introduction The question of how leadership is changing in a digitally empowered world is a consistent theme in subscriber feedback and the digital transformation work that Econsultancy does with clients. 2015 saw the publication of Econsultancy’s initial research and report into Effective Leadership in the Digital Age, which was designed to provide insight into […]
1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
1. Introduction Econsultancy has been investigating the topic of marketing knowledge and skills for more than 20 years. In that time, we have conducted multiple research studies and interviewed thousands of marketing leaders and practitioners about the human capabilities required for success. One thing that has become clear is that some of the most important requirements for […]
Kristan Rivers is the CEO of AdInMo – an in-game brand advertising platform. We caught up with Kristan to discuss his working life during the pandemic, and the overall impact of Covid on both the advertising and gaming sectors.
Matt Ramerman is the president of Sinch for Marketing. We recently caught up with Matt to find out how his daily working life has been impacted by the Covid-19 pandemic.
Nick Peart is the VP of Marketing, EMEA, at data and AI company Databricks. We caught up with Nick to find out more about his day-to-day working role during the pandemic, and his predictions for the future.
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
Toni Wood is the CMO of furniture comparison website, ufurnish.com. We caught up with Toni to find out what it was like to launch a new website and brand during a pandemic, and how Covid-19 has changed her daily working life.
Today’s ‘Day in the Life’ features Vladi Shlesman, Managing Director EMEA at ChannelAdvisor. Vladi explains how the pandemic has changed his day-to-day working life, and how it has impacted wider trends within the ecommerce sector.
The Internet Statistics Database contains thousands of charts and statistics related to people and skills. Browse, save and export charts as you go.
