1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
“People use the word skill to describe different things”
Senior Analyst Séan Donnelly shares the process behind Econsultancy’s Skills of the Modern Marketer report, revealing some key findings, and why we should look beyond traditional skills to include knowledge and mindset.
How does your digital marketing knowledge stack-up?
Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
Latest Research, Trends and Best Practice
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
Four learning & development trends in the digital age
According to Econsultancy’s How Marketers Learn report, the organisations that invest in people and digital skills outperform their peers in every industry.
So, while learning and development should be at the top of the agenda for many companies, what exactly should they be focusing on? Nikki Gilliland highlights some trends impacting L&D in 2019.
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job: […]
Florian Hohenauer is Managing Director Strategy for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help […]
Steven Wakeling is the Commercial Director at Playbook, a new in-housing consultancy created by Forward, the independent media arm of lastminute.com.
Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manages a team of five people who are undertaking lead generation for five different agencies.
"Globally, 74% of CEOs say they are concerned about the availability of key skills in their organisation’s growth prospects"
Browse, save and export thousands more statistics and charts related to people and skills, in the Internet Statistics Database.