A Guide to Customer Experience Management (CXM)
1. Introduction Econsultancy’s A Guide to Customer Experience Management features findings from its 2018 Customer Experience Management survey, conducted among 482 marketing professionals around the world in January and February 2018, including 299 client-side marketers and 183 agency marketers. For the purposes of this report, we have carried out separate analysis for both of these […]
A day in the life of… head of creative production at a mobile video ad company
Gavin McNicholl is head of production at Vungle, a specialist in mobile video advertising. Here we find out what his typical day looks like.
A day in the life of… co-founder and director of an event discovery and ticketing company
Ben Sebborn is co-founder and director of Skiddle, an event discovery and ticketing company that he set up at university alongside fellow co-founder and director Richard Dyer.
We found out what he gets up to in a typical day, why he believes in long walks and downtime, and why he looks to other sectors to find out how they’re pushing the boundaries with new technology.
A day in the life of… a Chief Privacy Officer (post the GDPR deadline)
Fatima Khan is Chief Privacy Officer at Demandbase.
About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to…
A day in the life of… marketing director at an ecommerce agency
This week we’re hearing from James Joyce, marketing and brand director at digital commerce agency, Astound Commerce.
Joyce knew he wanted to be a marketer from an early age and describes his current role as his dream job. Let’s find out why…
A day in the life of… a music consultant for hospitality & retail brands
This week we have undoubtedly one of the most enviable job roles to have been featured in ‘a day in a life of…’.
Richard Lodge is a music consultant. Got to be right up there with chocolate taster. Here’s what he gets up to, working at Mood Media.
A day in the life of… head of quality assurance at Reading Room
Rebecca Boardman works at Reading Room as head of quality assurance, she’s a computing graduate who is heavily involved in Girl Geeks.
Let’s find out what such her fascinating role entails…
A day in the life of… a global strategic consultant at Urban Airship
You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups.
This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails.
A day in the life of… director of social & content strategy at Campbell Ewald
Lora Stock is group director, social and content strategy at full-service agency Campbell Ewald.
Given that Stock says “social media ages in dog years”, her typical day must have a lot packed in. Let’s find out…
A day in the life of… CEO of a customer data platform
ActionIQ is an enterprise customer data platform working with major brands such as Verizon, Weight Watchers, and Shutterstock. Its co-founder and CEO is Tasso Argyros.
Let’s hear about his mission to make it easier for large enterprise marketers to manage data across channels.
A day in the life of… head of HR at digital agency Threepipe
What is it like to be the head of HR at a digital agency?
Read on to hear Loveday Langton explain more about her new role at Threepipe.
Attitudes to predictive marketing changing, but silos & skills still pose challenge
Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.
Econsultancy’s ‘Embracing Predictive Marketing’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture.
First we defined modern marketing, now we can train you in it
If you’re interested in what marketing is today, you may have already seen our Modern Marketing Model (M3).
‘Created value’: How agencies can increase client retention
We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic.
High fives all round. Head to the pub for much backslapping and a celebratory pint.
19% of retailers cite data-driven marketing as top opportunity in 2018
In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead.
This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).
The best digital marketing stats we’ve seen this week
It’s a rather hefty round-up of stats this week, so do get comfortable.
There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!
A day in the life of… CMO at TotallyMoney
Our latest ‘day in the life’ takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.
What does fintech demand of a CMO? Let’s find out….
Why career progression is broken in digital marketing agencies
One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.
Everything accelerates; especially thought. In the process, nuance and depth collapse.
Agencies, do you win business by accident or design?
In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.
Whilst the specific reasons were not cited, I have a theory.
