Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]
This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
1. Introduction For the sixth year, Econsultancy has collaborated with sister brand Marketing Week for its annual Career and Salary Survey. Launched in 2015, this is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. Offering a snapshot of […]
1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.
1. Introduction Since Econsultancy published its latest edition of Digital Transformation Monthly at the beginning of March,[1] the world has become a very different place. A month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and […]
The Effective Leadership in the Digital Age research set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Matt Connelly is the CEO and founder of ihateironing, a dry cleaning and laundry delivery service.
Everybody reading this has probably used a conference phone, but what’s it like to market them? Luckily for you, today’s ‘day in the life’ features the CMO of Poly, Amy Barzdukas. Let’s get into it… Please describe your job: What do you do? I am responsible for Poly’s global marketing strategy and execution and ensuring […]
Mykim Chikli is CEO at Performics UK. She admirably begins her average day with yoga at 5.30am! But what else does Chikli need to excel in her role? Let’s find out…. Please describe your job: What do you do? My job is really interesting. I spend majority of my time building the Performics culture and […]
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