1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
“People use the word skill to describe different things”
Senior Analyst Séan Donnelly shares the process behind Econsultancy’s Skills of the Modern Marketer report, revealing some key findings, and why we should look beyond traditional skills to include knowledge and mindset.
How does your digital marketing knowledge stack-up?
Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.
Latest Research, Trends and Best Practice
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
Four learning & development trends in the digital age
According to Econsultancy’s How Marketers Learn report, the organisations that invest in people and digital skills outperform their peers in every industry.
So, while learning and development should be at the top of the agenda for many companies, what exactly should they be focusing on? Nikki Gilliland highlights some trends impacting L&D in 2019.
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing […]
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]
Over the past three years there have been few marketing disciplines that have captured the imagination, for better or worse, quite like influencer marketing.
"Globally, 74% of CEOs say they are concerned about the availability of key skills in their organisation’s growth prospects"
Browse, save and export thousands more statistics and charts related to people and skills, in the Internet Statistics Database.
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries.
We are currently in a new age of audio opportunity and potential.
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.