People and Skills

From organisational structures to capability, the latest best practice, case studies, trends and training on people and skills

How does your digital marketing knowledge stack-up?

Take the Digital Skills Index to see how you measure up across 11 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and provide tailored learning journeys to develop further.

Latest Research, Trends and Best Practice

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Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

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Organisational Structures and Resourcing Best Practice Guide

1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]

Skills of the Modern Marketer Best Practice Guide Packshot

Skills of the Modern Marketer

 ‌ This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.

Latest Research, Trends and Best Practice

Modern Marketing Job Descriptions

1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]

Modern Marketing Job Descriptions Best Practice Guide Pack Shot

Modern Marketing Job Descriptions - Best Practice Guide

 ‌ From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.

Latest Research, Trends and Best Practice

Effective Leadership in the Digital Age Best Practice Guide Pack Shot

Effective Leadership in the Digital Age

 ‌ The Effective Leadership in the Digital Age research set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?

Change Management for Marketers Best Practice Guide Packshot

Change Management for Marketers Best Practice Guide

 ‌ This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.

“People use the word skill to describe different things”

Senior Analyst Séan Donnelly shares the process behind Econsultancy’s Skills of the Modern Marketer report, revealing some key findings, and why we should look beyond traditional skills to include knowledge and mindset.

People and Skills - Econsultancy's Internet Statistics Database

Statistics on people and skills – explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to people and skills. Browse, save and export charts as you go.

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