Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.
Based on a global survey of nearly 13,000 industry professionals, it focuses on what companies are prioritising and what they regard as the greatest challenges.
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
1. Foreword by Adobe John WattonSenior Director, MarketingAdobe The battleground for customer loyalty has moved from the tangible to the intangible. From products and services to experiences and ease of access. It’s why Spotify has become more than a streaming service, why Swisscom offers a digital experience that adapts to customers in real time, and […]
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
Take the Digital Skills Index to see how you measure up across 15 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and arm you with the resources to develop further.
This week’s roundup includes lots of interesting stats.
Olivia Jade, a well-known influencer with over 1m followers on Instagram, is at the center of a college admissions scandal in the US.
How does digital strategy evolve at large scale B2B organisations?
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
Richard Trigg is Experience Design Director at Tangent.
Richard Trigg is Experience Design Director at Tangent.
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.
Anybody who has ever applied for a mortgage will be intrigued by Habito.
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India.
Malte Landwehr is VP of Product at Searchmetrics, an enterprise SEO and content marketing platform.
