Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.
Based on a global survey of nearly 13,000 industry professionals, it focuses on what companies are prioritising and what they regard as the greatest challenges.
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
Webinar recording Reports Referenced Skills of the Modern Marketer The Modern Marketing Model (M3) A Guide to the Modern Marketing Model (M3) and Organisational Structures Working Effectively with Data Teams How Marketers Learn Digital Shift
Take the Digital Skills Index to see how you measure up across 15 topics integral to modern marketing. It’ll help you identify your strengths and weaknesses, benchmark you against your peers, and arm you with the resources to develop further.
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
Variety is the spice of life for certain brands these days.
According to recent surveys, Internet users in the Philippines spend more time online than those in any other country.
Amazon returns will soon be accepted at all 1,150 of Kohl’s department stores across the US.
We’re always pleased to feature data specialists on the Econsultancy blog.
The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business.
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
We’re always pleased to feature data specialists on the Econsultancy blog.
Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging).
Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech.
Jason Hemingway is the CMO at Thunderhead, an enterprise software company specialising in insight into the customer journey.
Alison Traboulsi is Social Media Editor at Direct Line Group. For our latest ‘Day in the Life’ interview, we caught up with Traboulsi to ask the usual questions about job requirements and her daily routine. If you want to appear in this feature, get in touch. Please describe your job – what do you do? […]
