Radiator retailer’s integrated search strategy doubles site traffic
Stelrad partnered with Absolute Digital to optimise its SEO, PPC and digital PR activity through ongoing analysis
The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
A Marketer’s Guide to Price Comparison Websites
PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing mix, providing direct digital sales and contributing to other sources. It is a growing market that continues to evolve as technology advances, data is shared, consumers are increasingly empowered with intelligence and brands strive for deeper customer engagement.
This report looks at the growth in PCWs, the role they play in a brand’s marketing mix (including both challenges and opportunities), how best to manage such an affiliate relationship, how it has an impact on the customer relationship and what the future of this channel holds.
Paid Search Best Practice Guide
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything you need to know about the complex, though potentially very lucrative, area of paid search advertising.
The guides have been created to help beginners and experts alike plan, create, launch and optimise paid search campaigns and maximise their return on investment.
Professional services provider’s integrated digital strategy drives 107% global web traffic uplift
FDM Group partnered with Semetrical to improve its online visibility and bolster its sales pipeline more cost effectively across eight markets.
Leisure goods retailer uses Google Performance Max to drive 234% more revenue
Pendle Bike Racks worked with pjm:digital to serve optimised ad creative to high intent audiences in real time
Five expert PPC strategies to maximise campaign performance
Henry Carless, PPC and Data Science Specialist at search agency Vertical Leap, shares some advice for optimising PPC campaigns.
How performance marketing managers can avoid extinction in an automated age
We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversions for their channel. But are they?
CLV is a key success metric for leading performance marketing agencies
What sets leading performance agencies apart from the mainstream?
Retail Trends and Media – Digital Shift Q2 2022
This chapter explores the latest news in retail and media, with further developments in q-commerce and a bevy of innovations in social commerce from Instagram, Twitter and TikTok. The chapter also looks at the emergence of retail media, including Amazon’s recent declaration of its 2021 advertising revenue.
Social Media Advertising Best Practice Guide
This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.
How much of your media budget should you spend on paid search? A data-backed answer.
Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas.
A simple solution to improve paid search lead quality: importing offline conversions
One of the most common questions that I get asked is “How can I generate better quality leads from my Google Ads Campaigns?”
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Should you bid on your competitors’ brand terms? A simple test for PPC
In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below.
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How to combat rising CPCs in competitive paid search markets: Maximising click value
When most people talk about improving paid search performance they talk about tactics like using single keyword ad groups, but in the most competitive markets everyone is using advanced paid search tactics. So how do you get ahead?
Google Shopping Best Practice Guide
With Google Shopping now the go-to search ad type for retailers, this guide shows how campaigns on the platform should be set up and optimised for maximum returns. Traffic from Google Shopping ads often comes with higher purchase intent, and so any ecommerce business should consider it an essential part of its digital marketing strategy.
This guide covers product feed structure, differences in query matching vs. traditional search ads, the full variety of ad formats, local inventory ads and how to combine this with search to ensure in-depth keyword coverage.