Performance Marketing

The latest performance marketing best practice reports, articles, trends, training and more.

Paid Search Best Practice Guide

 ‌ Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything you need to know about the complex, though potentially very lucrative, area of paid search advertising.

The guides have been created to help beginners and experts alike plan, create, launch and optimise paid search campaigns and maximise their return on investment.

An illustration of brick-and-mortar retail and online retail

Retail Media Best Practice Guide

Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ This updated edition of Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.

Paid search articles

Case Studies

Social advertsing articles

The paid social landscape: from TikTok growth to AI-powered buying

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space.    But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]


A Marketer’s Guide to Price Comparison Websites

 ‌ PCWs such as uSwitch,, MoneySuperMarket and GoCompare are an important part of the marketing mix, providing direct digital sales and contributing to other sources. It is a growing market that continues to evolve as technology advances, data is shared, consumers are increasingly empowered with intelligence and brands strive for deeper customer engagement.

This report looks at the growth in PCWs, the role they play in a brand’s marketing mix (including both challenges and opportunities), how best to manage such an affiliate relationship, how it has an impact on the customer relationship and what the future of this channel holds.