February 28th, 2pm GMT, 9am EST
The premise of personalisation is delivering tailored, relevant communications to the right user at the right time to provide a richer experience. Personalising the customer experience can deliver considerable benefits to companies. As well as being a major differentiator it has been proven to increase return on investment, sales and revenue, as well as increase customer acquisition, loyalty and retention.
Econsultancy’s Trends Webinar for February 2019 looks at some of the key trends and insights around personalisation from our upcoming Personalisation report, which includes interviews with brands and agencies.
Agenda Points covered in this webinar:
- Trends impacting personalisation and why personalisation matters.
- Understand the challenges around personalisation and how companies are overcoming these.
- Key considerations when developing your Personalisation Strategy and applying personalisation.
- Strategies and tactics for delivering personalisation.
- What are some of the exciting opportunities and key digital priorities for marketers in 2019