Personalisation

The latest digital marketing personalisation best practice, trends,  industry insights, data and more

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"Globally, 47% of marketers say individual-level personalised email has a greater effective on open rate"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Research, Trends and Best Practice

Harnessing the Power of Personalisation Best Practice Guide

Harnessing the Power of Personalisation Best Practice Guide

1. Introduction Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Companies that harness the power of personalisation and offer experiences tailored to each consumer’s specific needs will find their customers are more likely to continue their […]

Microlearning: Personalisation

Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time.  Dip into this two-minute lesson to find out more.

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