Research, Trends and Best Practice
1. Introduction Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Companies that harness the power of personalisation and offer experiences tailored to each consumer’s specific needs will find their customers are more likely to continue their […]
Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Dip into this two-minute lesson to find out more.
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade of special.
Shana Pilewski, Director of Marketing at Dynamic Yield, details three strategies for personalization at scale across multiple customer touchpoints.
Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.
Driving lots of traffic to your ecommerce website? Great. But the work doesn’t stop there. A good ecommerce site doesn’t just attract visitors; it converts them into paying customers. In today’s crowded digital landscape, competition is fierce and keeping a new visitor’s attention is vital to maximise ROI from your acquisition marketing. So, how can […]
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.