Covid-19 has accelerated the importance of digital transformation. Suddenly digital is the ONLY way many companies can deliver their experiences to consumers. Of course, just having a digital channel is no longer enough. Everyone wants to deliver personalised experiences to their audiences, but how exactly do you do that? Personalisation is not easy to do, […]
Harnessing the Power of Personalisation Best Practice Guide
This report uncovers best practice principles and considerations for developing a personalisation strategy and includes some of the strategies and tactics that are working well for companies. It also provides supporting evidence for why companies should be placing personalisation high on their agenda and explores ways to develop personalisation capabilities.
The role of personalisation in customer loyalty post-Covid
Due to changes in our daily habits, the reasons why a consumer shopped at a particular retailer before Covid might no longer be relevant, or even still exist.
This is a topic we recently discussed with Christian Selchau-Hansen, the CEO of enterprise software company, Formation.ai. Formation helps large companies connect with their customers, using artificial intelligence and machine learning to deliver personalised offers and experiences that are relevant to individual consumers.
How the beauty industry is using personalisation to build greater brand relevance
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade of special.
But in 2020, no longer does the beauty industry solely cater to the mass-market.
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms […]
New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future. Tell us […]
In a recent webinar, Cheetah Digital’s VP Content Tim Glomb broke down some key takeaways from their latest consumer research.
Where do you draw the line between convenient and creepy? Making it easy to hunt down a favourite product is one thing. Indeed, customer sentiment towards recommendations from a brand based on past purchases is generally positive. But having a brand hunt you down relentlessly, stalking you from site to platform to device, can put […]
Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October. In its wake, the […]
Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Dip into this two-minute lesson to find out more.