Research, Trends and Best Practice
1. Introduction Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Companies that harness the power of personalisation and offer experiences tailored to each consumer’s specific needs will find their customers are more likely to continue their […]
Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Dip into this two-minute lesson to find out more.
Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.
Driving lots of traffic to your ecommerce website? Great. But the work doesn’t stop there. A good ecommerce site doesn’t just attract visitors; it converts them into paying customers. In today’s crowded digital landscape, competition is fierce and keeping a new visitor’s attention is vital to maximise ROI from your acquisition marketing. So, how can […]
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.
Studies suggest that customers typically respond better to a personal and informal tone of voice, which is why many brands strive to sound ‘human’ in their communications.
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.