It’s 2019 at time of writing, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
Best Practice & Benchmarking
We show you what good looks like, then provide you with the resources to achieve it.
A subscription to Econsultancy opens up an ever-growing pool of in-depth best practice guides, case studies, and briefings to dip in to, covering the key areas of digital marketing and ecommerce. The Internet Statistics Database is packed with 1000s of downloadable market insights and charts to reinforce your strategies and include in presentations, while the Performance Benchmarks tool is the go-to for B2C and B2B metrics to gauge your company’s digital performance.
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
Using Marin Social’s split testing functionality, Jeep was able to scale up its Facebook activity.
Trends & Technology
In this fast-paced industry, knowing what digital trends are worth exploring is key. Econsultancy’s Trends Reports help you do just that – unpicking the latest marketing and ecommerce hot topics and innovations. The quarterly analyst-led webinar, Digital Shift, curates and interprets the most important developments, trends and innovations in digital, offering marketers the chance to tune in and pose their most pressing questions.
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Strategy & Leadership
You’ll find a wealth of resources to inform and shape strategic decisions, within the Econsultancy subscription. From in-depth reports to the Modern Marketing Model (M3): our unifying framework which fuses digital and classic marketing.
Complementing the M3 model is the Fast Track to Modern Marketing, an online course delivered through 10 online videos, presented by Econsultancy founder, Ashley Friedlein. It’s designed to provide the practical skills and immediately applicable techniques to advance your understanding of marketing in the digital era.
Whatever level you’re at, there’s an Econsultancy online learning module for you. Embark on a fully-structured learning path, kicking off with a diagnosis of how you measure up across the key digital marketing disciplines, with the Digital Skills Index, then follow content recommendations for closing those gaps. Or dive straight into the Fast Track to Digital Marketing Online, which covers everything you need to know in 12 video modules.
The 50+ bitesize modules in our Microlearning section, cover best practice, trends, strategic and practical insights in easily-digestible videos, from Programmatic Essentials to Influencer Marketing.
For businesses looking to transform and upskill their team or whole organisation, we have Marketing Academies, offering long-term, customised blended learning solutions.
From monthly webinars, drilling down into the marketing topics of the moment, to roundtables gathering senior marketers together to debate and share digital processes and best practice, there’s a packed calendar of events to keep subscribers in the know. There’s also Econsultancy Live, and special subscriber discounts for award-winning XEIM events, such as the Festival of Marketing.