Naturally these buzzwords tend to be overused at certain high pressure moments, such as sales pitches and conferences.

Speakers need an easy way to validate their authority in a particular subject matter, and nothing screams ‘marketing guru’ like a stream of clichéd, nonsensical buzzwords.

As seasoned events planners, we at Econsultancy are all too aware that nobody wants to attend a conference where jargon masquerades as insight.

So at the Festival of Marketing we have banned the buzzwords and promise to concentrate on delivering valuable information in plain English.

We have a decent idea of which buzzwords marketers are sick and tired of hearing, but to sense check our list we’d like your assistance.

And to sweeten the deal we’re offering one lucky person a free ticket to the Festival of Marketing in November.

Here’s how to take part…

How to enter Buzzword Bingo

Below we’ve printed a ‘Buzzword Bingo’ card and we’d like your help to fill it in.

From 11am on Thursday 15 October you need to tweet the marketing buzzword you absolutely loathe. The worst of the worst.

The Festival team have already come up with a list of their most hated buzzwords and the first person to guess each one will be entered into the prize draw.

Each time someone guesses correctly we’ll uncover a square so you know which words are already claimed.

For your tweet to be officially recognised you need to include your guess, the Festival of Marketing Twitter handle and the hashtag #FOMCOMP.

As an example:

Buzzword @FestofMarketing #FOMCOMP

So, remember to keep a close eye on the #FOM15 Twitter feed from 11am on Thursday 15 October

Eyes down for a full house! 


The Festival of Marketing is a celebration of the exhilarating modern marketing industry in all its glory. It takes place from 11-12 November at London’s Tobacco Dock.