Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen

Also, women are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.

The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.

This infographic, produced by MEC in partnership with Neo Mammalian Studios, summarises the research:

Evaluating the UK Search Marketing Landscape

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Are you surprised by any of these insights? Please post any comments or questions you’d like to ask.

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Evaluating the UK search marketing landscape infographic – Become a smarter digital marketer