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1. Introduction Econsultancy’s trends reports provide an overview of contemporary topics and steer readers to ensure that projects and strategies are executed in the right way for optimal results. This particular trend report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. Predicting future trends has always been a challenging […]
Introduction Econsultancy’s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large scale in medium and large organisations, but best practice guidelines also apply for smaller organisations. The guides have been developed to be the definitive […]
Introduction Econsultancy’s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large scale in medium and large organisations, but best practice guidelines also apply for smaller organisations. The guides have been developed to be the definitive […]
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals.
Back in 2015 Dan wrote a fairly controversial article on Econsultancy entitled “You can’t do PPC if you can’t code”.
In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below.
Website security isn’t glamorous. It’s not good looking, or fast moving, or the bit that makes your clients sit back in their chairs and say wow. It’s just not. But maybe it should be. Because as well as quietly protecting you from a whole world of potential threats, great website security has a secret: it’s amazing for SEO.
What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer on what you need to pay attention to in order to rank highly in search.