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1. Introduction Econsultancy’s trends reports provide an overview of contemporary topics and steer readers to ensure that projects and strategies are executed in the right way for optimal results. This particular trend report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. Predicting future trends has always been a challenging […]
Introduction Econsultancy’s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large scale in medium and large organisations, but best practice guidelines also apply for smaller organisations. The guides have been developed to be the definitive […]
Introduction Econsultancy’s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large scale in medium and large organisations, but best practice guidelines also apply for smaller organisations. The guides have been developed to be the definitive […]
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
One of the most common questions that I get asked is “How can I generate better quality leads from my Google Ads Campaigns?”
Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]
The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe, so in this post I review five popular rumours that are currently doing the rounds. How valid are they? And what is the real impact they are likely to have? Rumour 1: Mobile is […]
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.