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The latest pay-per-click (PPC) best practice, market data, trends, training and more

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"Globally, paid search impressions increased 36% year-on-year during Q1 2019"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

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Paid Search Marketing (PPC) – Best Practice Guide: Paid Search Optimisation

Introduction Econsultancy’s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large scale in medium and large organisations, but best practice guidelines also apply for smaller organisations. The guides have been developed to be the definitive […]

Video advertising

Paid Search Marketing (PPC) – Best Practice Guide: Video Advertising

Introduction Econsultancy’s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large scale in medium and large organisations, but best practice guidelines also apply for smaller organisations. The guides have been developed to be the definitive […]

From the Blog

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Running paid search in challenging industries: pharma & healthcare

Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]

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