What kind of madness is this?

Everything’s relative…

Advertisers + publishers = bad taste? 

Yep, it’s broken

Ads on ads!

Misguided creative is misguided

Those dreamy opening sequences don’t work

How a five second pre-roll should be done…

Volkswagen understands your pain

Even advertisers recognise that pre-roll ads annoy the hell out of people. Check out this ad from VW, which does “the most boring thing in the internet for you”.

Is there anything that can be done to improve this prevalent ad format? What do you think?