Digital content provider Premium TV has been bought by Access Industries, the US group behind pay TV service TopUpTV.

The deal, reckoned to be worth around £25m, will see Access picking up Premium TV’s portfolio of over 150 websites and 50 mobile sites. 

Once part of NTL, Premium TV provides content for brands including The Premier League and Football League, and has been brought back from the brink over the last few years by business doctors Quest Turnaround Advisors.

Quest said the company is now profitable and is well positioned for international growth.

Access, which also owns stakes in Russian broadcaster CTC Media, Warner Music and mobile messaging firm Acision, as well as real estate and chemical firms, said Premium TV would play a central role within its digital media strategy.

The deal is expected to be completed by the end of July.