Profile

Andrew Hood cut his internet teeth in 1999, heading up technical operations of the largest global hotel website of the dotcom boom (all-hotels.com, which subsequently sold to Sabre via OTC and lastminute.com). He then co-founded a B2B internet exchange in 2001, developed a return on investment tracking tool for search in 2003 and launched a marketing-friendly web analytics tool in 2004. Andrew is currently Managing Director of Lynchpin, an independent analytics consultancy which he founded in 2005. He leads a multi-disciplinary team across client engagements including Experian, Canon, HSBC, Cartoon Network, Tesco Bank, Dyson, New Scientist and the Government Digital Service.